travel customer journey hero image

A Guide to the Travel Customer Journey

The Travel Customer Journey is key for successful travel and tourism marketing. It helps you understand travelers of the past, present, and future.

The COVID-19 pandemic has heavily affected the travel and tourism industry back in 2020 and 2021. “Revenge Travel” was a new term coined to describe the predicted phenomenon of post-pandemic surges in travel bookings. After all, we’ve all been daydreaming about traveling while being stuck at home. Many will be dying to scratch that travel itch when things are safe again, which gradually started to happen in late 2021 onwards.

You might already have a laid-out Travel Customer Journey, but it’s time to spruce it up for this new, post-Covid era. Also, not to mention, technology has revolutionized the way people book for travel. Travel technology solutions are revolutionizing the way travelers experience their journeys, from booking accommodations to exploring new destinations.

For example, with VisaFly‘s expertise, your journey becomes smoother, ensuring you have the necessary visas and permits to explore the world hassle-free.

The travel landscape is now multi-device and multi-channel. Our blog is here to help!

Today, we’ll take a closer look at this journey and the stages within it. We’ll provide tips that can be easily implemented into your existing travel marketing strategy.

Here are the topics we’ll discuss:

What is a Customer Journey?

Awareness

Consideration

Conversion

What is a Traveler Customer Journey?

kedet klick and mortar dmo dreaming

Dreaming

Inspire People to Travel

klick and mortar destination marketing organization planning

Planning

Engage with your Brand

kedet looking at phone png

Booking

Drive Them to Book

kedet on a rocket

Exploring

Loyalty Though Experience

kedet klick and mortar dmo explore

Remembering

Post-Trip Touchpoints

1. Dreaming

2. Planning

3. Booking

4. Exploring

5. Remembering

How to Track the Travel Customer Journey?

Why is it Important to Map out a Travel Customer Journey?

Looking for Travel Advertising?
Look No Further!

Say hello to customized advertising strategies that convert.
Get in touch with our programmatic experts today!

Contact Us