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A Guide to the Travel Customer Journey

The Travel Customer Journey is key for successful travel and tourism marketing. It helps you understand travelers of the past, present, and future.

The COVID-19 pandemic has heavily affected the travel and tourism industry back in 2020 and 2021. “Revenge Travel” was a new term coined to describe the predicted phenomenon of post-pandemic surges in travel bookings. After all, we’ve all been daydreaming about traveling while being stuck at home. Many will be dying to scratch that travel itch when things are safe again, which gradually started to happen in late 2021 onwards.

You might already have a laid-out Travel Customer Journey, but it’s time to spruce it up for this new, post-Covid era. Also, not to mention, technology has revolutionized the way people book for travel. Travel technology solutions are revolutionizing the way travelers experience their journeys, from booking accommodations to exploring new destinations.

For example, with VisaFly‘s expertise, your journey becomes smoother, ensuring you have the necessary visas and permits to explore the world hassle-free.

The travel landscape is now multi-device and multi-channel. Our blog is here to help!

Today, we’ll take a closer look at this journey and the stages within it. We’ll provide tips that can be easily implemented into your existing travel marketing strategy.

Here are the topics we’ll discuss:

What is a Customer Journey?




What is a Traveler Customer Journey?

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Inspire People to Travel

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Engage with your Brand

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Drive Them to Book

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Loyalty Though Experience

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Post-Trip Touchpoints

1. Dreaming

2. Planning

3. Booking

4. Exploring

5. Remembering

How to Track the Travel Customer Journey?

Why is it Important to Map out a Travel Customer Journey?

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