What is Kedet™?
Kedet™ was founded on December 6, 2021, with the mission to revolutionize digital campaign management.
Born out of a vision to simplify the complexities of programmatic advertising, Kedet™ is a cutting-edge ad tech platform designed to centralize and streamline digital ad campaigns, offering real-time insights and advanced targeting capabilities.
Currently evolving, Kedet™ will soon feature a self-serve option, empowering users to independently manage and launch ads across multiple platforms effortlessly. As Kedet™ continues to innovate, its goal is to make programmatic advertising accessible and intuitive for brands of all sizes, optimizing ad spend and maximizing campaign performance!
Kedet – [/kəˈdet/] – noun
- A unified programmatic advertising platform providing access to the largest programmatic marketplace.
- The adorable robot playing among rams in the picture above.
Kedet is both our programmatic platform and our mascot. Read on to learn more about how this little robot can help your programmatic campaigns succeed.
A Unified Programmatic Advertising Platform
Kedet consolidates market-leading advertising technologies into one unified programmatic advertising platform, giving you advanced access to the advertising market—more than any other programmatic solution.
When your spend is based on ad performance rather than hunches, you reduce wasted spend and improve your campaign results. Kedet delivers a unique, elevated view of your digital ads inventory.
Consider it your all-access pass to the digital advertising landscape.
Our consolidated omni-channel approach
Connect with your customers across all devices by joining multiple demand side, measurement, and verification technologies into one unified programmatic advertising platform.
Boost Your ROI & Target the Right Audience with Kedet
Superior Inventory
More Reach
Engage more prospective customers through the broadest market access.
Expansive Integration
We offer the greatest availability of data segments compared to a single DSP.
Future Proof
Protect against changes in the market by leveraging multiple technologies.
Total Clarity
Achieve complete campaign and financial transparency in every campaign.
Peace of Mind
Price Efficiency
Although DSPs and PMPs vary, we find the best price points.
Real Time
All programmed reporting and ad buying decisions happen in milliseconds.
Precision Targeting:
Anyone, Anywhere
Reach your desired audience with highly intelligent targeting and retargeting.
Our programmatic advertising platform combines first and third-party data, ISP, location, behaviour, context, device and keywords to find the consumers most likely to engage, click, or convert.
Fine-Tune Your Targeting: Reach the Right Audience at the Right Time
Demographic
Identify specific characteristics such as age or income.
Competitor Customers
Get the inside track on your competition and target their fans and customers.
Custom Audience
Target custom audiences and lists based on traffic, engagement, & CRM data.
Behavioral
Divide your market based on desired behaviors.
Retargeting
Find new ways to engage potential customers who have already shown interest.
Look-a-like
Use high-value customer profiles to find potential customers just like them.
Contextual
Create ads based on well-defined consumer search terms.
Device
Want to prioritize mobile users over desktop? Single them out by the devices they use most.
Keyword
Serve ads to the people searching for keywords related to your service or product.
Geographic
Target specific people in specific locations around the world.
1st & 3rd Party Data
We integrate with 1st and 3rd party data to get you the results you want.
Intent & Emotion
Target your audiences use of emotional words like “hangry” to pinpoint potential customers.
Human Expertise + Cutting-edge Technology = Campaign Results
We use state-of-the-art software and sophisticated algorithms to automatically adjust bids in real time—depending on who’s on the web page.
Then, our expert staff closely monitors, adjusts, and manages these systems to make the most of your efforts.
Programmatic Direct includes private auctions, preferred deals, & guaranteed deals.
Similar to Programmatic (think of it as a subset), RTB is ad buying on a per impression basis.