Social Display Ads: How to Use Them & Win Big

It’s a Social ad, it’s a Display ad, no — it’s a Social Display ad!

We’re here to talk about the love child of cool programmatic technology and why it’s a great tactic to add to your advertising strategy.

We’ll be covering:

What are Social Display Ads?
Which Social Channels Can You Create Ads From?
Examples of Social Display Ads in Action
When Should You Use Social Display Ads?
Benefits of Social Display Ads
Interested? Here’s How You Start

MILLION DOLLAR QUESTION

Social Display ads are a type of ad that configures your existing social media posts (or ads) and delivers them as programmatic display banner ads.

Whether your campaign objective is to create brand awareness, retarget or drive conversions, it is an efficient way to showcase your brand around the internet.

WHO’S AVAILABLE?

Social Display ads can pull content directly from the channels:

Facebook
Twitter
Instagram
Linkedin
TikTok
Pinterest

REAL BRANDS, REAL ADS

Social Display ads pull content directly from the channels and display them dynamically.

Take a look at big brands leveraging the different formats currently offered on social channels:

Twitter

Twitter Post

Twitter Carousel

Twitter Video

Pinterest Post

Pinterest Video

TikTok

LinkedIn Post

LinkedIn Carousel

LinkedIn Video

Instagram

Instagram Post

Instagram Carousel

Instagram Video

Instagram Story

Facebook

Facebook Post

Facebook Carousel

Facebook Video

Facebook Story

GEE, WILL YOU LOOK AT THE TIME

The correct answer is: always!
Social Display is an evergreen, always-on strategy used by the best brands in the world.

WHAT ARE THEY GOOD FOR?

Let us take a deeper dive into the benefits of running Social Display ads.

Keep in mind your current marketing strategies and evaluate if layering on this type of ad could give you that extra “oomph”!

#1: Saves Time (and Money)

When you do not have the time nor resources to generate custom display creative for a holiday, event, or cultural moment, Social Display Ads can generate production-ready creative in minutes, deriving it directly from your social media posts.

Your team won’t have to spend extra time designing from scratch, which saves you production costs.

All you need to do is share your already created social post with our team at War Room, and voila — we have a Social Display ad ready to go!

#2: Combat Ad Fatigue

Ad fatigue is real. If your existing ad creative has been exhausted and audiences aren’t converting anymore, swap it out instantly with your social media posts without any additional creative necessary. This builds off of the previous point, not only do you save on time and money, you can also combat ad fatigue, so your brand will always look fresh.

#3: Performance

Ad studies show that Social Display Ads outperform traditional banner ads. Social Display can increase Click-Through Rate (CTR) and give your marketing efforts a boost.

#4: Brand Consistency

By dipping into your social feed library and leverage your existing, branded visual content is a sure way to ensure brand consistency. Your brand’s creative language will be cohesive across all channels.

#5: Extended Ad Reach

Social Display ads are delivered on Display channels, which enables your brand to reach beyond just social channel users. More eyeballs on your brand means more clicks and conversions.

#6: Amplification

If you identify a specific post on your social channel that is high-performing and generating buzz, you can instantly boost it and extend the “WOW” across the internet programmatically.

I’M IN! NOW WHAT?

Interested? Here’s How You Start

If you’re an existing client with War Room, you don’t need to wait for a Request For Proposal (RFP) or planning cycle to add on Social Display to your existing, active programmatic campaign. It will be an easy, plug-and-play! Get in touch with your Account Manager now.

If you’re interested in switching your digital advertising to programmatic, let’s get in touch! Click on the button below:

Want to add Social Display Ads
to your digital strategy?

Let's Do It!

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