We’re here to talk about the love child of cool programmatic technology and why it’s a great tactic to add to your advertising strategy.
Social Display ads are a type of ad that configures your existing social media posts (or ads) and delivers them as programmatic display banner ads.
Whether your campaign objective is to create brand awareness, retarget or drive conversions, it is an efficient way to showcase your brand around the internet.
Take a look at big brands leveraging the different formats currently offered on social channels:
Social Display is an evergreen, always-on strategy used by the best brands in the world.
Keep in mind your current marketing strategies and evaluate if layering on this type of ad could give you that extra “oomph”!
When you do not have the time nor resources to generate custom display creative for a holiday, event, or cultural moment, Social Display Ads can generate production-ready creative in minutes, deriving it directly from your social media posts.
Your team won’t have to spend extra time designing from scratch, which saves you production costs.
All you need to do is share your already created social post with our team at War Room, and voila — we have a Social Display ad ready to go!
Ad studies show that Social Display Ads outperform traditional banner ads. Social Display can increase Click-Through Rate (CTR) and give your marketing efforts a boost.
If you’re an existing client with War Room, you don’t need to wait for a Request For Proposal (RFP) or planning cycle to add on Social Display to your existing, active programmatic campaign. It will be an easy, plug-and-play! Get in touch with your Account Manager now.
If you’re interested in switching your digital advertising to programmatic, let’s get in touch! Click on the button below:
to your digital strategy?
If you have run a Pay-Per-Click (PPC) Search Campaign on Google Ads, you most definitely had to choose a “Keyword Match Type”. There’s no doubt it can be tricky and confusing. As a business owner, your hope for Google Ads campaigns would be to show up for people...
Search Ads are one of the most popular types of advertising. Have you ever looked something up on Google and saw the top search results labeled "ad"? Those are precisely what Search Ads are.Brands invest in Paid Search Ads to ensure they show up in the results for...
Does a bear defecate in the woods? Yes. Does someone walk into a dog shelter looking for cats? No. Cause'...that'd be a cat-astrophe. Meow, wouldn’t it help if a shelter worker told you that cats were excluded from their lineup, so that you could steer your search...