Programmatic Advertising Blog

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7 Metrics to Measure When Running Programmatic Ads

7 Metrics to Measure When Running Programmatic Ads

Your programmatic ads are performing well – or are they?The only way to really know is to look at your analytics, and the key ad metrics that help you make better strategic campaign decisions. There may be a lot of metrics to measure, but some are more valuable than...

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Our Favorite Valentine’s Day Ads

Our Favorite Valentine’s Day Ads

Love is in the air!Ah, yes, when we think of Valentine's Day and advertising, we think of jewelry, roses, and chocolates. While that is true, we specifically handpicked ads from different brands and industries to see how much fun and creativity they could work with...

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How iOS 14’s Update Will Impact Your Facebook Ads

How iOS 14’s Update Will Impact Your Facebook Ads

Significant changes are coming in 2021, and marketers are biting their nails in anticipation. One of the events that might affect brands and their Facebook Ad strategy is Apple’s iOS 14 update, so we’re here to give you the lo-down. Here are the categories we will...

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What is OTT (Over The Top) Advertising?

What is OTT (Over The Top) Advertising?

We're not being dramatic, we're just Over The Top. Over-The-Top (OTT) has been quickly gaining momentum in the video streaming and advertising world. Let's go over what it is all about. Here is the outline we will be covering in this blog: What is OTT (Over The Top)?...

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14 Best Programmatic Advertising Platforms in 2021

14 Best Programmatic Advertising Platforms in 2021

There are a lot of programmatic advertising platforms in the world. You’re an advertiser on the hunt for a reliable, trustworthy programmatic ad partner. You need a company who knows the business of programmatic tech, and can use it to make your ad spend go further,...

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The Pros and Cons of Programmatic Ad Buying

The Pros and Cons of Programmatic Ad Buying

What are the pros and cons of programmatic ad buying? There are some clear cut benefits that you should know about when dealing with programmatic ad tech, and some poignant disadvantages too. This post is about the pros and cons of purchasing programmatic ads and why...

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War Room’s 10 Most Read Blogs in 2020

War Room’s 10 Most Read Blogs in 2020

2020 has been a year of uncertainty. At the end of each year, we like to reflect on what we did and what we're grateful for. Here are some things we're thankful for: Foster kittens in the office Growing together closer as a team Working on some awesome campaigns for...

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What is TikTok?

What is TikTok?

Hey social media, have you heard about that new kid on the block, TikTok?It's the most downloaded app in 2020. How did it become so popular? Why did the U.S. president want to ban it? Let us take you on a deep dive into this insanely popular app! Here are the topics...

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11 Social Media Advertising Statistics for 2021

11 Social Media Advertising Statistics for 2021

What are some social media advertising statistics in 2020 that can guide us in 2021? Smart advertisers always look to trends to determine where they should place their ad investment in the year ahead. Ad statistics can help you understand what to do next. This post...

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Do I Need To Bid on Branded Keywords?

Do I Need To Bid on Branded Keywords?

Every advertiser that's running Pay-Per-Click (PPC) campaigns has contemplated the question: "Do I need to bid on my branded keywords"?Typically, we see one of two options when it comes to brand term bidding for PPC keywords. There has been much discussion—and much...

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Return On Ad Spend (ROAS): Explained

Return On Ad Spend (ROAS): Explained

As you know, working in marketing, there are many acronyms used in our daily vocabulary.Editor's Note: Our Advertising Dictionary is a useful resource for understanding a massive list of other marketing acronyms!Today we're taking a closer look at Return on Ad Spend...

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