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How Does Programmatic Advertising Work?

How Does Programmatic Advertising Work?

So, how does programmatic advertising work anyway? It’s surprisingly easy once you’ve grasped the fundamentals. This handy introduction to how things work in the programmatic ad niche will take you from zero to in-the-know, super-fast. This is a pretty comprehensive...

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The Difference Between YouTube Keywords vs Google Keywords

The Difference Between YouTube Keywords vs Google Keywords

YouTube keywords and Google keywords – what exactly makes them different? When marketers first start out with ad optimization, they quickly realize Google keywords don’t work the same way on YouTube, and vice versa!In fact, the two search platforms have a lot of...

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The Pros and Cons of Programmatic Ad Buying

The Pros and Cons of Programmatic Ad Buying

What are the pros and cons of programmatic ad buying? There are some clear cut benefits that you should know about when dealing with programmatic ad tech, and some poignant disadvantages too. This post is about the pros and cons of purchasing programmatic ads and why...

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What Is Programmatic Advertising?

What Is Programmatic Advertising?

Do you need programmatic advertising explained in clear and speedy terms? We’ve created this beginner’s guide to walk you through exactly what programmatic buying is, and why it’s the most important digital marketing initiative your business needs. From New York to...

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Is Byte the New TikTok?

Is Byte the New TikTok?

You might have heard in the news that Trump is planning to ban the popular video app, TikTok. What is that all about? We also think that newcomer Byte might just be the next big thing. Read on and learn about the current situation with TikTok and more about...

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Post-COVID-19 Marketing – What To Expect?

Post-COVID-19 Marketing – What To Expect?

 Woohoo, you made it to Part 3 of our 3-part blog series on marketing during COVID-19! This series is an extension of a webinar we collaborated with Hangar18 Design Continuum on “Navigating Marketing Through COVID-19: Then, Now, Next”. We thought the information would...

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Planning Marketing During COVID-19

Planning Marketing During COVID-19

 Welcome to Part 2 of a 3-part blog series on COVID-19. This blog series is derived from a webinar we hosted in June with Hangar18 Design Continuum called, “Navigating Marketing Through COVID-19: Then, Now, Next”. In Part 1: “How COVID-19 is Changing Marketing”, we...

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How COVID-19 is Changing Marketing

How COVID-19 is Changing Marketing

 2020 has been quite the year so far and COVID-19 definitely threw everyone in for a loop! These are challenging times for marketers and consumers alike. The world is changing and so has the landscape of marketing. We wanted to share some insights and tips for...

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Will Google Removing Third-Party Cookies Impact My Business?

Will Google Removing Third-Party Cookies Impact My Business?

 When you first enter a website whether on your desktop or mobile phone, you are almost always likely to be welcomed with a pop-up window that is asking for you to agree to the website’s use of cookies and also have a link to their company’s Cookie Policy.  Yes, we...

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What Boycotting Facebook Ads Means For Your Business

What Boycotting Facebook Ads Means For Your Business

You may have heard in the news recently that big brands are boycotting Facebook and pulling their ads off of the social media platform. Why are they doing this and how will it affect your business’ advertising? Let’s break it down. How Did The Boycotting of Facebook...

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How GDPR Will Impact Your Programmatic Process

How GDPR Will Impact Your Programmatic Process

  GDPR - An Overview: Every few years, the ad tech landscape experiences a level of disruption from technological innovation or policy changes.Editor's Note: The general data protection regulation (GDPR) has been years in the making and will transform the relationship...

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