A Guide to Pinterest Advertising
Pinterest is a social media channel that is often overlooked when it comes to advertising. But who doesn’t have at least one Pinterest board with saved recipes that look delicious? Or of future dream vacation destinations?It’s a highly visual and engaging platform...
Programmatic Guaranteed vs Preferred Deals
Programmatic is a broad umbrella that encompasses many types of advertising, such as open auction, private marketplaces, real-time bidding, programmatic guaranteed, preferred deal, and so on. It can be overwhelming for brands to choose which type to run ads on! In...
Digital Marketing Tools You Should Be Using
Digital marketing tools, you say? There are so many of them!Whether you’re a small business or a big enterprise, digital should be a vital part of your marketing strategy. War Room has worked with brands of all sizes across industries. We’re here to share the most...
Google Privacy Sandbox Explained
Ch-ch-changes: recently, there’s been a lot of technology innovations and policy changes shaking up the ad tech landscape, including the introduction of the Google Privacy Sandbox.Recently, movers and shakers of the internet age, such as Apple, are moving towards...
Google Page Experience Update: Need-To-Knows
Google Page Experience---what's that? Ah, yes, there is another Google algorithm update.As a digital agency specializing in advertising services, we don't talk about Search Engine Optimization (SEO) too much. But this update might affect your website performance, so...
How iOS 14’s Update Will Impact Your Facebook Ads
Significant changes are coming in 2021, and marketers are biting their nails in anticipation. One of the events that might affect brands and their Facebook Ad strategy is Apple’s iOS 14 update, so we’re here to give you the lo-down. Here are the categories we will...
A Guide to the Travel Customer Journey
The Travel Customer Journey is key for successful travel and tourism marketing. It helps you understand travelers of the past, present, and future. The COVID-19 pandemic has heavily affected the travel and tourism industry. Vaccines are rolling out to the masses....
What is Audio Advertising?
Listen up! Audio advertising is a new, growing "stream" of digital advertising that is a force to be reckoned with, and the COVID-19 pandemic is fueling the consumption of audio as it serves as on-the-go escapism.Did you know that since the pandemic, there has been a...
Great Examples of Father’s Day Ads
Father’s Day is coming soon!Did you know that since 2009, the average spend on Father’s Day presents has increased from $90 to $148? More people are looking to gift their fathers a unique gift or something that can create a special memory. According to the National...
Microsoft Bing Ads vs Google Ads
Microsoft vs Google Ads -- it’s an online ad titan showdown!Google Ads have always been the king of PPC. However, in 2020, marketers had spent a total of $7.8 billion on Microsoft Advertising (or previously known as Bing Ads), an increase of 35% since 2016. This means...
First Party Data and Advertising: How Does It Work?
First Party Data has got the “it” factor for marketers now, but why? We’ll be talking about what makes this type of data so desirable and the types of ads associated with it. Here are the topics we will cover: First, Second & Third Party Data Benefits of First...
Programmatic Direct VS Real-Time Bidding: What’s the Difference?
Programmatic Direct is nowhere near the same as Real-Time Bidding.A lot of marketing jargon can be confusing. What you need is a point by point breakdown of how each of these programmatic elements is different. Something you could clearly explain at a meeting. Let's...
