Programmatic Direct VS Real-Time Bidding: What’s the Difference?
Programmatic Direct is nowhere near the same as Real-Time Bidding.A lot of marketing jargon can be confusing. What you need is a point by point breakdown of how each of these programmatic elements is different. Something you could clearly explain at a meeting. Let's...
Why Marketers Should Consider Targeting Gamers
Gamers are an audience segment you shouldn't underestimate.Since the holidays, popular gifts have been Sony's latest and much-coveted gaming console, Playstation 5 or the family-friendly Nintendo Switch. This is precisely why we will be discussing why marketers should...
Introducing Our Charity Program: Kedet Kares
Giving back to our community has always been a big part of War Room’s company ethos.Our agency’s core values are Passion and Service. We are passionate about making a difference and believe that relationships are the key to business success and longevity. As a small...
How iOS 14’s Update Will Impact Your Facebook Ads
Significant changes are coming in 2021, and marketers are biting their nails in anticipation. One of the events that might affect brands and their Facebook Ad strategy is Apple’s iOS 14 update, so we’re here to give you the lo-down. Here are the categories we will...
Great Examples of Mother’s Day Ads
We’re sharing our favorite Mother’s Day ads of all time!With the special day coming up soon, we’re gearing up and planning for gifts and ways we can celebrate mom! According to the National Retail Federation (NRF), consumers spend an average of $205 on Mother’s Day...
How to Choose the Right Advertising Channel
So, you’re running a marketing campaign, but not sure what advertising channel to choose? Advertising means bringing attention to a brand’s product or service and implementing specific tactics to achieve campaign objectives, such as increasing brand awareness or...
What is Cohort-Based Advertising?
Why is there talk of shifting towards Cohort-Based Advertising? What does it even mean? Find out below.User privacy has been top-of-mind in the current digital age we're in, resulting in a shift to a cookie-less internet in the near future. But what about advertisers?...
Disadvantages of Programmatic Advertising (& How To Avoid Them)
Programmatic advertising companies do WHAT with your money?It can be daunting for brands when they first step into the bright and promising world of Adtech, Artificial Intelligence (AI) and machine learning. There are a lot of red flags you’ll want to avoid and make...
A Guide to Keyword Match Types
If you have run a Pay-Per-Click (PPC) Search Campaign on Google Ads, you most definitely had to choose a “Keyword Match Type”. There’s no doubt it can be tricky and confusing. As a business owner, your hope for Google Ads campaigns would be to show up for people...
What are Search Ads?
Search Ads are one of the most popular types of advertising. Have you ever looked something up on Google and saw the top search results labeled "ad"? Those are precisely what Search Ads are.Brands invest in Paid Search Ads to ensure they show up in the results for...
Negative Keywords of Wisdom
Does a bear defecate in the woods? Yes. Does someone walk into a dog shelter looking for cats? No. Cause'...that'd be a cat-astrophe. Meow, wouldn’t it help if a shelter worker told you that cats were excluded from their lineup, so that you could steer your search...
Social Display Ads: How to Use Them & Win Big
It’s a Social ad, it’s a Display ad, no -- it’s a Social Display ad! We’re here to talk about the love child of cool programmatic technology and why it’s a great tactic to add to your advertising strategy. We’ll be covering: What are Social Display Ads? Which Social...
