Paid Search

Turn your audience into customers with laser-focused Paid Search.
War Room thrives on driving performance: tackling complex campaigns, optimizing on-the-go, and delivering record-breaking results!

PS. Not to brag, but we’ve won the “Best Use of Search” award from the Canadian Search Awards 🏆

WAR ROOM ADVERTISING SERVICES

Why Choose War Room
As Your Paid Search Advertising Partner?

Running PPC Search Ad campaigns is an intricate process, it’s technical and time-consuming. Here are some reasons why partnering with War Room can make your life (and results) better:

Paid Search Gurus

PPC is in our veins: our team of experts monitor and make real-time optimizations for your campaigns so you get the best results for your investment. From competitor research to ad extensions, we take care of the technical work. With over a decade of experience, we’ve developed a winning method that’s effective and competitive.

Boutique Experience

Do you feel like a small fish in a big pond? As a boutique agency, we make you feel like the ONLY fish in the pond. We exclusively work only with qualified clients. We immerse ourselves in your brand, and customize ad strategies to match your goals. To us: it’s business, and it’s personal.

100% Programmatic

Programmatic is the automation of ad buy. Combine that with our human expertise, you’re unstoppable! Direct programmatic buys means lower Cost-Per-Click (CPC) and largest reach possible with no bias. Sophisticated campaigns with great results are easy as 1, 2, 3.

Data Made Easy

Tired of trying to interpret reports? We present beautiful reports that turn your data into visual stories. In 1-on-1 meetings, your Account Manager will identify low-hanging fruit, untapped opportunities, and help set actionable goals based on real-time data.

Advanced Cross-Channel Advertising

Paid search is low-cost, effective and boasts the best ROI. But, it can only do so well on its own. 

Advertising really scales when integrated into a cross-channel strategy. 

Say for example, someone actively found your website from Google Search but didn’t convert, you can start retargeting them through other channels to complete that conversion. 

Paid Search has users with high intent and Social Advertising has higher user engagement, when combined into a strategy, you’re a double threat.

Rarely do agencies offer this type of advanced targeting services, so be sure to ask us about it!

CASE STUDIES

We are a Strategic Agency that
Delivers Performance-Driven Results

Whistler Medical Aesthetics

Originally, Whistler Medical Aesthetics ran their own Google Ads and paid for traditional advertising in magazines and TV. After partnering with War Room and going 100% digital, they were able cut their ad budget in half while getting more conversions.

Results:

  • By the 2nd month of campaigns going live, they saw a 66% increase in gross income
  • Now, they see an average increase of 25 to 30% Month on Month (MOM) in revenue

Thompson Okanagan Tourism Association (TOTA)

As a tourism association, TOTA needed to target specific audiences based on the season of the year. We used hyper-targeting and attribution technology to measure campaign performance to help them achieve their goals. Our data revealed that it took between 4-9 weeks for them to show up when somebody saw an ad. TOTA was able to prepare for future campaigns and predict when people would visit. The CEO says, “This is a game-changer for our industry!”

Results:

  • 9,700 visits came to the region as a result of the campaign
  • $7.7 million economic impact to the region 
  • ROI was 137% times what was invested in the campaign

Adidas MLS

The sports eCommerce market is hugely competitive, so we made Adidas’ strategy personal. We helped them scale their digital marketing strategy quickly and efficiently. 

Results:

  • 1,507,839 clicks across all ad formats
  • Top-performing ads Click-Through Rate (CTR) exceeded 6X of the global benchmark

Vancouver Canucks

The goal was to promote and sell Full Season Equivalent memberships for the Vancouver Canucks. With our strategies, we achieved huge wins for the Canucks across all ad channels – specifically within the realms of Programmatic Display and Facebook ads. In fact: we significantly exceeded the number of ticket sales projected for the Canucks that season and even went above and beyond the campaign goals for impressions and clicks!

Results

  • 11,748,553 impressions were achieved in total
  • 2.43% CTR average among Search Ads (industry average is 2%)
  • 44,720 clicks were achieved – beyond the 16,985 goal
  • There were 9,371 visits to the landing page
  • 332 total conversions

WHAT WE DO

War Room’s Paid Search Services

War Room proudly provides the following Paid Search services: 

  • Google Ads Management
  • Bing Ads Management
  • Yahoo Search Management
  • Quora Ads
  • PPC Ad Account Audit

Our Paid Search Ads Management services cover the following:

  • Keyword Research

  • Competitor Research

  • Customized Campaign Structures

  • Ad & Ad Extention Set Up

  • Setting Up Tracking & Analytics

  • UTM Parameter Implementation

  • Bid Strategy

  • User Segmentation

  • Geo-targeting optimization

  • Bid Optimizations

  • Keyword Match Types optimization

  • A/B Split Testing

  • Quality Score Improvement
  • Retargeting Strategy
  • Ongoing Optimizations
  • Robust Reporting
  • ROI Tracking
  • Campaign Debrief Calls

Connect with our experts today & discuss how we can help your brand!

LET’S CONNECT!

Learn More About Our Services