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Our blog offers the latest insights into the digital advertising innovations that are changing the way marketers and customers operate. Whether it’s staying on top of Google’s frequent updates, learning about the digital nuances of Generation Z, or learning more about mobile ad optimization – we’ve got it here.

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How Amazon Dominates eCommerce

How Amazon Dominates eCommerce

Amazon’s Prime Day is a usually mid-summer sales event people look forward to. However, this year, due to the pandemic, Amazon had pushed back their annual Prime Day from the usual mid-July to now October. Instead of it being a summer “Boxing Day,” this year, it will...

How Does Programmatic Advertising Work?

How Does Programmatic Advertising Work?

So, how does programmatic advertising work anyway? It’s surprisingly easy once you’ve grasped the fundamentals. This handy introduction to how things work in the programmatic ad niche will take you from zero to in-the-know, super-fast. This is a pretty comprehensive...

The Difference Between YouTube Keywords vs Google Keywords

The Difference Between YouTube Keywords vs Google Keywords

YouTube keywords and Google keywords – what exactly makes them different? When marketers first start out with ad optimization, they quickly realize Google keywords don’t work the same way on YouTube, and vice versa!In fact, the two search platforms have a lot of...

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