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Our blog offers the latest insights into the digital advertising innovations that are changing the way marketers and customers operate. Whether it’s staying on top of Google’s frequent updates, learning about the digital nuances of Generation Z, or learning more about mobile ad optimization – we’ve got it here.

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How Does Programmatic Advertising Work?

How Does Programmatic Advertising Work?

So, how does programmatic advertising work anyway? It’s surprisingly easy once you’ve grasped the fundamentals. This handy introduction to how things work in the programmatic ad niche will take you from zero to in-the-know, super-fast. This is a pretty comprehensive...

The Difference Between YouTube Keywords vs Google Keywords

The Difference Between YouTube Keywords vs Google Keywords

YouTube keywords and Google keywords – what exactly makes them different? When marketers first start out with ad optimization, they quickly realize Google keywords don’t work the same way on YouTube, and vice versa!In fact, the two search platforms have a lot of...

The Pros and Cons of Programmatic Ad Buying

The Pros and Cons of Programmatic Ad Buying

What are the pros and cons of programmatic ad buying? There are some clear cut benefits that you should know about when dealing with programmatic ad tech, and some poignant disadvantages too. This post is about the pros and cons of purchasing programmatic ads and why...

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