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Our blog offers the latest insights into the digital advertising innovations that are changing the way marketers and customers operate. Whether it’s staying on top of Google’s frequent updates, learning about the digital nuances of Generation Z, or learning more about mobile ad optimization – we’ve got it here.

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What is Cohort-Based Advertising?

What is Cohort-Based Advertising?

Why is there talk of shifting towards Cohort-Based Advertising? What does it even mean? Find out below.User privacy has been top-of-mind in the current digital age we're in, resulting in a shift to a cookie-less internet in the near future. But what about advertisers?...

Disadvantages of Programmatic Advertising (& How To Avoid Them)

Disadvantages of Programmatic Advertising (& How To Avoid Them)

Programmatic advertising companies do WHAT with your money?It can be daunting for brands when they first step into the bright and promising world of Adtech, Artificial Intelligence (AI) and machine learning. There are a lot of red flags you’ll want to avoid and make...

A Guide to Keyword Match Types

A Guide to Keyword Match Types

If you have run a Pay-Per-Click (PPC) Search Campaign on Google Ads, you most definitely had to choose a “Keyword Match Type”.  There’s no doubt it can be tricky and confusing. As a business owner, your hope for Google Ads campaigns would be to show up for people...