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Welcome to the Advertising Institute, your resource for all things digital advertising. You’ll find blog posts, guides, and other resources here to help you advance your knowledge in the realm of digital advertising.

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Blog

Our blog offers the latest insights into the digital advertising innovations that are changing the way marketers and customers operate. Whether it’s staying on top of Google’s frequent updates, learning about the digital nuances of Generation Z, or learning more about mobile ad optimization – we’ve got it here.

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A Guide to Pinterest Advertising

A Guide to Pinterest Advertising

Pinterest is a social media channel that is often overlooked when it comes to advertising. But who doesn’t have at least one Pinterest board with saved recipes that look delicious? Or of future dream vacation destinations?It’s a highly visual and engaging platform...

Programmatic Guaranteed vs Preferred Deals

Programmatic Guaranteed vs Preferred Deals

Programmatic is a broad umbrella that encompasses many types of advertising, such as open auction, private marketplaces, real-time bidding, programmatic guaranteed, preferred deal, and so on. It can be overwhelming for brands to choose which type to run ads on! In...

Digital Marketing Tools You Should Be Using

Digital Marketing Tools You Should Be Using

Digital marketing tools, you say? There are so many of them!Whether you’re a small business or a big enterprise, digital should be a vital part of your marketing strategy. War Room has worked with brands of all sizes across industries. We’re here to share the most...