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Our blog offers the latest insights into the digital advertising innovations that are changing the way marketers and customers operate. Whether it’s staying on top of Google’s frequent updates, learning about the digital nuances of Generation Z, or learning more about mobile ad optimization – we’ve got it here.

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Programmatic Direct VS Real-Time Bidding: What’s the Difference?

Programmatic Direct VS Real-Time Bidding: What’s the Difference?

Programmatic Direct is nowhere near the same as Real-Time Bidding.A lot of marketing jargon can be confusing. What you need is a point by point breakdown of how each of these programmatic elements is different. Something you could clearly explain at a meeting. Let's...

Why Marketers Should Consider Targeting Gamers

Why Marketers Should Consider Targeting Gamers

Gamers are an audience segment you shouldn't underestimate.Since the holidays, popular gifts have been Sony's latest and much-coveted gaming console, Playstation 5 or the family-friendly Nintendo Switch. This is precisely why we will be discussing why marketers should...

Introducing Our Charity Program: Kedet Kares

Introducing Our Charity Program: Kedet Kares

Giving back to our community has always been a big part of War Room’s company ethos.Our agency’s core values are Passion and Service. We are passionate about making a difference and believe that relationships are the key to business success and longevity. As a small...