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Our blog offers the latest insights into the digital advertising innovations that are changing the way marketers and customers operate. Whether it’s staying on top of Google’s frequent updates, learning about the digital nuances of Generation Z, or learning more about mobile ad optimization – we’ve got it here.

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Social Ad Targeting: Creepy or Constructive?

Social Ad Targeting: Creepy or Constructive?

Social ad targeting can be creepy. Super creepy.For a good few years now, advances in targeting technology have given many ads the traits a screenwriter might assign to the lead villain in a horror movie. These ads follow you around. They seem to know what you like,...

Why Page Views And Bounce Rate Matter

Why Page Views And Bounce Rate Matter

The success of your business is a matter of quality and quantity.Time and time again, we talk about quality score. Why? Why is a high quality score SO important? Why wouldn't I just focus on my conversion ratings? Why don't I just focus on lowering my bounce rate? Why...

9 Genius Programmatic Advertising Examples

9 Genius Programmatic Advertising Examples

So you're trying to get a better understanding of programmatic advertising and you'd like to see some examples? As a marketer, it’s important to know how other brands are succeeding online with automated ads. That’s why we’ve put together a master list of examples...