THE LATEST IN DIGITAL – AT YOUR FINGERTIPS
Welcome to the Advertising Institute, your resource for all things digital advertising. You’ll find blog posts, guides, and other resources here to help you advance your knowledge in the realm of digital advertising.
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Blog
Our blog offers the latest insights into the digital advertising innovations that are changing the way marketers and customers operate. Whether it’s staying on top of Google’s frequent updates, learning about the digital nuances of Generation Z, or learning more about mobile ad optimization – we’ve got it here.
Return On Ad Spend (ROAS): Explained
As you know, working in marketing, there are many acronyms used in our daily vocabulary.Editor's Note: Our Advertising Dictionary is a useful resource for understanding a massive list of other marketing acronyms!Today we're taking a closer look at Return on Ad Spend...
A Quick & Easy Guide to Bounce Rate
If you are a website owner, you need to understand what bounce rate is, how it works and what yours means in the grand scheme of things. Here’s a primer that gives you everything you need to know – from definition to calculation. Here are the topics we will cover: Not...
Advertising Breakdown: 2020 US Election
The 2020 US election was a nailbiter. We're here to share facts and our insights on the election campaign advertising strategies.Disclaimer: This blog is meant to share facts and insights; in no way is it a reflection of favour towards Trump or Biden. We are...
