Klick & Mortar

Effortlessly connect your digital ad spend to in-store visits

WR - Klick and Mortar Redesign - Header Color Graded w Clouds - May 10 2023 - v2 - 1080x1080

56% of in-store purchases are influenced by a digital touchpoint.

Connecting the Dots Between the Real World and the Digital World

Businesses with brick and mortar locations can now target the right audience at the right time and measure the effectiveness of digital advertising campaigns against accurate geolocation data. Klick & Mortar™ tracks location visits and attributes it back to digital ads. We collect the location and behavioral data from apps people use daily and match that back to the ads they saw. We can then provide insights such as:

  • Who saw your ad
  • Where they saw your ad
  • Total Visits
  • Users who visited once
  • Visitors who visited more than once
  • Average time to show up at the location
  • Day of week user arrived at the location
  • Hour of the day the user arrived at the location…and more

 

Here are some other benefits of Klick & Mortar™ that can help elevate your digital marketing and in-store traffic:

Competitive Insights

Determine if users visited a competitor’s location & target them with different ads. You can even track your competition’s performance & target their fans and customers! Competitive insights keep you at the top of your ad game.

Geofence Targeting

Map out a high traffic area & target ads specifically to people within that proximity. Imagine mapping out downtown’s shopping district to then run shopping ads to the users around the city with an interest in luxury goods.

Custom Audiences

Export your audiences to target for new/future ads. For example, you can target customers who saw your ad or visited your store, & show them ads that feature your new products or services in the future.

Multi-Channel Attribution

Gain insights into consumer touchpoints. Learn about which channels and devices influence and affect your customers in making informed decisions throughout their purchase journey in order to build an effective campaign.

Understand the Customer Journey Inside & Out

To understand your consumer’s journey, you need to engage and understand how they gain awareness, research your brand, and end up converting through an in-store visit.

Klick & Mortar™ can help you acquire new leads, nurture repeat customers, and gain detailed analytical data on in-market movements of your audience base. You’ll be able to make prime optimizations for future campaigns and predict consumer behavior, creating a seamless customer journey.

Awareness

Put your brand out there and get as much attention as possible.

Consideration

Appeal to your audiences’ needs and stand out from the crowd.

Conversion

Drive them to visit your store and make a purchase.

Retention

Create raving fans through exceptional customer experience.

“We now know what ads inspire people to visit. We reached a large number of people within a very specific radius of each of our defined restaurants, with a message created specifically for those people and those restaurants. With this campaign, we were uniquely able to see the direct impact of our digital ads on driving foot traffic – our most fundamental communications goal.

Michele Beaulieu

Director of Media, Subway

We Love Challenges. You Love Results.

Say hello to customized advertising strategies that convert. Get in touch with our programmatic experts today!