56% of store purchases are influenced by digital.
Klick & Mortar™ technology gives brands the ability to attribute in-store visits back to your digital ad spend!
“We now know what ads inspire
people to visit.”
We reached a large number of people within a very specific radius of each of our defined restaurants, with a message created specifically for those people and those restaurants. With this campaign, we were uniquely able to see the direct impact of our digital ads on driving foot traffic – our most fundamental communications goal.
Visitations & Purchases
Businesses with brick and mortar locations can now target the right audience at the right time and measure the effectiveness of digital advertising campaigns against accurate geolocation data.
You will be able to adjust your ad spent and plan your marketing strategy to drive results.
Grow your ROI by confirming the best strategies
See how customers engage across channels
Utilize only verified, data vendor partners
In-market customer targeting in real-time
Reach your target audience on any device
Track customer behavior and in-store visits
HOW DOES IT WORK
Connecting the Dots Between
the Real World and the Digital World
Klick&Mortar™ tracks location visits and attributes it back to digital ads. We collect the location and behavioral data from apps people use daily and match that back to the ads they saw. We can then provide insights such as:
- Who saw your ad
- Where they saw your ad
- Total Visits
- Users who visited once
- Visitors who visited more than once
- Average time to show up at the location
- Day of week user arrived at the location
- Hour of the day the user arrived at the location…and more
Here are some other benefits of Klick&Mortar™ that can help elevate your digital marketing and in-store traffic:
You are able to determine if users visited a competitor’s location and target them with different ads. You can even track your competition’s performance and target their fans and customers! Competitive insights keep you at the top of your ad game.
We can map out a high traffic area and target ads specifically to people within that proximity. Take the example of mapping out downtown’s shopping district, then running shopping ads to the users around the city that we know are interested in luxury goods.