How are your campaigns performing? How effective are your ad dollars?
Whether your digital ads are run in-house, or by an agency, this resource will come in handy for any brand to better understand their marketing data and ad performance.
We will break down each digital ad metric, discuss its definition, how it relates to other metrics, how to calculate it, and how it affects the big picture. Ultimately, you want a balanced ad budget and Return On Investment (ROI) for your business!