By looking not only at the last touchpoint before conversion we learn what channels, devices and formats are helping to effect your customers decision making process throughout their travel journey.
Understand detailed in-market movement patterns of current and prospective visitors. View detailed visitation analytics to get a deeper view of your visitors and competitors visitors travel behaviours.
We create unique first-party audience segments based on where people go. We use location data to understand behaviour and create, target, and analyze audiences that are most likely to visit or revisit your location.
We’ve been using the Klick & Mortar technology to drive relevant audiences to visit our destination. Now that we know who visited our destination, what channel drove them and which ad they saw, we’re able to re-engage travellers who have visited with a targeted ad… this opened up a broader audience of new customers for us to reach, driving incremental ROI by showing our members how many people actually visited our destination.
PREDICTABLE VISITATION ROI
Destination marketers can target the right travelers at the right time and measure digital advertising campaign effectiveness against accurate geolocation data. You will be able to better plan your marketing strategy and focus your ad spend in areas that prove results.
Confirm best strategies to multiply visitation ROI
Watch how travellers engage across channels
Utilizing only verified data vendors
Real-time in-market traveler targeting
Reach your travel consumer on any device
See traveler visits to your city or your competitors
Bridging the Gap Between the Real World and the Digital World
Tracking actual location visits and attributing it back to online ads starts with our data partnerships. We begin by collecting location and behavioural data from the everyday apps people use and match that to their advertising history. We provide insights like: