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What is Connected TV (CTV) Advertising?

Programmatic advertising has become increasingly popular due to its effectiveness in reaching audiences.

What is Connected TV?

Smart TVs

Gaming Consoles

Connected Device

What is OTT?

What’s the Difference Between Connected TV and OTT?

Types of Connected TV Ads

Home Screen Placement

In-Stream Video Ads

Interactive Pre-Roll Ads

Benefits of Connected TV Advertising

Precision Targeting

Save Time & Effort on Creatives

Brand Safety

Guaranteed Viewability

High Ad Completion Rate

Measurable Ad Results

Connect with Younger Audiences

How Do I Run CTV Ads?

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