What Is Programmatic Advertising?

Do you need programmatic advertising explained in clear and speedy terms? We’ve created this beginner’s guide to walk you through exactly what programmatic buying is, and why it’s the most important digital marketing initiative your business needs.

Table Of Contents

The future of advertising will be personalized, automated, immersive, experiential and measurable. It won’t feel like advertising.

Traditional Advertising

Programmatic Advertising

  • Real-time bidding is the most common programmatic advertising mechanism
  • Software automatically places an ad in the time it takes a visitor to load a website
  • The ad is placed where and when it is likely to get the best returns
  • Ad spend is tracked, monitored, and optimized for maximum efficiency

What Have We Learned?