marketing agency vs advertising agency

Do I Need a Marketing Agency or Advertising Agency? What’s the Difference?

So, you’re looking into hiring an agency to support your company’s marketing efforts.

Marketing vs. Advertising

What is Marketing?

What is Advertising?

What Does a Marketing Agency Do?

The question should be, “what DOESN’T a digital marketing agency do?”

You hear this a lot, where a marketing agency is a one-stop-shop for all things marketing. Cover content creation (graphics, blogs, whitepapers, etc.), social media coordination and marketing, Pay-Per-Click (PPC) campaigns, implementation and execution, Search Engine Optimization (SEO), and more.

In addition, these skilled professionals will make use of white label reporting for marketing agencies to show that their SEO and PPC campaigns are working as intended, keeping you as a client in the loop on the impact made by their work, and also showing where improvements can be made.

If you’re looking for a digital marketing agency in your area, you might find lots of these around as there is a lot of demand as they offer a wide variety of services. To determine which one is the best suitable for your business, be sure to check out the Questions to Ask Agencies When Inquiring section below!

Small or medium businesses sometimes don’t have the budget to hire someone in-house for marketing. This is when the need for a Marketing Agency comes in. This way, they can outsource their marketing needs.

Marketing Agencies are like a part-time marketing team member who works remotely and helps produce marketing assets for you. If you’re looking to find a marketing agency that’s right for you, consider using Sortlist for tailored recommendations that suit your needs.

Who is the Best Fit for a Marketing Agency?

What Does an Advertising Agency Do?

Who is the Best Fit for an Advertising Agency?

Questions to Ask Agencies When Inquiring

What Have We Learned?