woman shopping in store as part of the customer journey

A Guide to the Digital Marketing Customer Journey

As a digital marketer, the “Customer Journey” isn’t anything new.

But sometimes, going back to basics helps us evaluate what we know, but also identify opportunities we might have missed before!

Plus, Google introduced the concept of “micro-moments” back in 2015:

COVID-19’s Impact on the Customer Journey in Marketing & Consumer Trends in 2023

Customer Journey Stage #1: Awareness

Customer Journey Stage #2: Consideration

Customer Journey Stage #3: Conversion

Customer Journey Stage #4: Retention

Customer Journey Stage #5: Advocacy


Bonus: The BELT Method


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