Blueprint for a High Converting Landing Page

WR - Blueprint - Header - Square - March 06 2023

You need this blueprint. Here's why.

A properly structured landing page is the cornerstone of successful digital marketing. Your offer may be stellar and your programmatic advertising might be optimized masterpieces, but without a properly structured landing page, your conversion rates are going to suffer. 

Your landing page layout needs to be flawless. A great landing page grabs the attention of visitors and persuades them to complete a conversion. This blueprint will show you how to create a winning landing page with these nine simple landing page tips.

What will be covered


What you need to create an eye-catching headline.

Hero Image/Video

How and what kinds of visuals will help you convert the most.

Lead Form

What you need for a lead form to start generating leads.

Page Fold

Where do users spend most of their time and how to capitalise on the page real estate.

Unique Selling Proposition

Why it’s important in include your special offer, and what makes you different from all the rest.


Understand the best way to position your offer to sell the user.

Call to Action

Learn what will make your call to action successful and where to position it.


How to structure your description in a way that makes it clear. People will know exactly what they are getting.

Social Proof + Trust Elements

Learn what kind of trust elements are the most successful and how to use them. 

Blueprint for a high converting landing page