Essential KPIs for Effective Lead Generation Strategies
Discover Artificial Intelligence’s (AI) transformative power in digital marketing and advertising. When measuring your campaign’s success, you need to track the key performance indicators (KPIs) and metrics. The lead generation strategy in digital marketing is one of the most important aspects of business growth. There are many approaches for lead generation which consume significant time, […]
How AI is Revolutionizing Digital Marketing
Discover Artificial Intelligence’s (AI) transformative power in digital marketing and advertising. The future of digital marketing is here.And by that, we mean Artificial Intelligence (AI). Artificial Intelligence is becoming part of our daily lives, including self-driving cars, voice assistants like Siri and Alexa. But not only that, we’re in the age of technological innovation, and […]
Microsoft Bing Ads vs Google Ads
Microsoft vs Google Ads — it’s an online ad titan showdown! Google Ads have always been the king of PPC. However, in 2022, marketers had spent a total of $11.59 billion on Microsoft Advertising (or previously known as Bing Ads). This means we should not underestimate Microsoft presence in the advertising game! In this guide, we’ll take […]
The Rise of Influencer Marketing: Leveraging Social Media Stars
Find out why brands are hopping on the influencer train and how it could benefit your marketing strategy, and what steps to take if you’re interested in collaborating with an influencer! In today’s digital age, social media has become an integral part of our lives. It has revolutionized the way we communicate, share information, and […]
How Gen Z Is Re-Defining Digital
They’re mobile-minded, TikTok-obsessed, and probably confused by your CD collection: Generation Z is not to be taken lightly as the next wave of digital consumers with enormous purchasing power. In this blog, we will take a closer look at this influential demographic and share some tips for advertisers to capture this audience! You spent all […]
Why Marketers Should Consider Targeting Gamers
Gamers are an audience segment you shouldn’t underestimate. Since the holidays, popular gifts have been Sony’s latest and much-coveted gaming console, Playstation 5 or the family-friendly Nintendo Switch. This is precisely why we will be discussing why marketers should consider targeting gamers! Here are the topics we will be covering in this blog: The Boom […]
The Future of Branding: Emerging Trends and Innovations for Startups
Here are some key strategies to consider to build a successful brand presence. If you’re a startup, you don’t want to miss this guide! Branding has become a crucial element for startups to establish a strong identity, gain recognition, and differentiate themselves from the competition. The future of branding holds immense potential for startups. The […]
What is PPC Attribution and How to Connect Leads to Revenue
In PPC attribution models, you divide the credit for a sale according to the different digital channels used. This will reveal your PPC lead sources and revenue growth. Is your ongoing PPC effort being evaluated effectively? In other words, how do you recognize which elements of your PPC advertising ultimately led to the sale or […]
8 Best Video Marketing Tips to Improve Your ROI
Here are 8 handy tips for elevating your video marketing strategy, including SEO, paid advertising and more – all to help improve your ROI. In today’s fast-paced digital landscape, video marketing has become a powerful tool to captivate audiences, drive engagement, and boost your return on investment (ROI). However, achieving success in video marketing […]
14 Best Programmatic Advertising Platforms
There are a lot of programmatic advertising platforms in the world.You’re an advertiser on the hunt for a reliable, trustworthy programmatic ad partner. You need a company who knows the business of programmatic tech, and can use it to make your ad spend go further, faster. But who do you trust? You could spend weeks […]