War Room’s 10 Most Read Blogs in 2020

by Kedet | January 3, 2021

2020 has been a year of uncertainty.

At the end of each year, we like to reflect on what we did and what we’re grateful for. Here are some things we’re thankful for:

  • Foster kittens in the office
  • Growing together closer as a team
  • Working on some awesome campaigns for our clients

We’re also proud that we’ve been writing more blogs for the Advertising Institute again!

Here’s a look back at War Room’s most-read articles in 2020:

Our Top 10 Most-Read Blogs in 2020

We love that the list contains a mixture of educational content about programmatic advertising, marketing tips for COVID-19, and even one about our office culture!

#1: The Pros & Cons of Programmatic Ad Buying

What are the pros & cons of programmatic ad buying? Let us present you 3 advantages and 3 disadvantages explained in clear, straightforward terms. We want consumers to learn more about Programmatic advertising, both the good and the bad, so you can make an informed decision that works best for your business.

#2: What is Programmatic Advertising?

Marketers rejoice! This is our cornerstone blog. The question we get asked the most. What exactly is programmatic advertising? Expect easy-to-understand terms and examples in this blog perfect for beginners.

#3: Holiday Marketing Tips for 2020

The holiday season in 2020 is not canceled, but moving more to an online, remote model. How do businesses’ navigate their marketing strategy during this pandemic? Here are 13 tips to win in holiday marketing.

#4: Why War Room is One of the Most Pet-Friendly Offices in Vancouver

War Room prides itself on being an incredibly pet-friendly office. Not only do we have office dogs, but we also foster kittens! Click for cuteness!

#5: Will Google Removing Third-Party Cookies Impact My Business?

When you first enter a website, whether on your desktop or mobile phone, you are almost always likely to be welcomed with a pop-up window asking for you to agree to the website’s use of cookies and link to their company’s Cookie Policy.

#6: How Does Programmatic Advertising Work?

Seriously – how does programmatic advertising work? This easy and comprehensive guide teaches you how programmatic ads work on the internet today.

#7: What are RTB, Programmatic Direct and Private Marketplaces?

What’s the difference between RTB, programmatic direct, and private marketplace advertising? Here’s what you need to know about these 3 ad types.

#8: The Difference Between Youtube and Google Keywords

What is the difference between Google vs. Youtube keywords, anyway? If you’re using the same keyword terms on both platforms, you need to read this.

#9: What is Programmatic Video Advertising?

Need to understand programmatic video advertising better? Here’s a simple guide on what it is, vital, useful stats, and why it’s an excellent advertising strategy for brands to expand their audience reach!

#10: How COVID-19 is Changing Marketing

COVID-19 has thrown everyone for a loop. These are challenging times for marketers and consumers alike. The world is changing, and marketing is changing as well, so we wanted to share some insights and tips on how businesses can step back into marketing during a pandemic. This is Part 1 of the 3-part series.

Honorable Mentions

Aside from our blog, the Advertising Institute also produces additional resources in a variety of formats like infographics. Here are the top two most popular in 2020:

Blueprint for a High-Converting Landing Page

This infographic will help you build a user-friendly landing page that communicates effectively, and most importantly, has a high conversion rate. Download now!

170+ Power Words For Writing Emotional Ads

Here are 170+ words you can start incorporating into your ad copy that can resonate with consumers emotionally to sell more–download today.

Got any other topics or resources you’d like to see? Contact us today!

We’re always reading the latest digital news to ensure we’re at the top of our game and are happy to create more educational content to add to our library.

War Room’s Advertising Institute publishes new content every week. We share insights and tips in digital marketing with a focus on programmatic. You can subscribe to our weekly newsletter to get the latest content delivered to your inbox!

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