War Room Guides

One stop shop for programmatic knowledge
How Does Programmatic Advertising Work?

How Does Programmatic Advertising Work?

So, how does programmatic advertising work anyway? It’s surprisingly easy once you’ve grasped the fundamentals. This handy introduction to how things work in the programmatic ad niche will take you from zero to in-the-know, super-fast. This is a pretty comprehensive...

What Is Programmatic Advertising?

What Is Programmatic Advertising?

Do you need programmatic advertising explained in clear and speedy terms? We’ve created this beginner’s guide to walk you through exactly what programmatic buying is, and why it’s the most important digital marketing initiative your business needs. From New York to...

Influencer Marketing Fraud Survival Guide

Influencer Marketing Fraud Survival Guide

  With a single day's worth of #ad posts on Instagram containing up to 50% fake engagements and over 97,065 of those comments being made by bot followers, it's safe to say that influencer fraud for sponsored posts are a real thing that heavily skews engagement...