programmatic advertising ad tech

Demand Side Platforms vs Supply Side Platforms: 5 Key Differences

If you’re exploring programmatic advertising, you most certainly would have come across the terms SSP and DSP. Are you wondering what makes them different from each other?

#1: Opposite Ends of the Same Programmatic Process

What Does DSP Mean?

What Does SSP Mean?

#2: Demand Side Platforms (DSPs) Helps Advertisers With Ad Placement

#3: Supply Side Platforms (SSPs) Sells Ad Inventory to Advertisers

#4: The Technical Function Isn’t the Same

#5: They Use Data for Different Reasons

A Programmatic Advertising System That Works

What Have We Learned?