by Kedet | May 31, 2021 | Blog, Display Advertising, Search Advertising, Shopping
Microsoft vs Google Ads — it’s an online ad titan showdown! Google Ads have always been the king of PPC. However, in 2020, marketers had spent a total of $7.8 billion on Microsoft Advertising (or previously known as Bing Ads), an increase of 35% since 2016. This...
by Kedet | Apr 26, 2021 | Blog, Display Advertising, Shopping, Video Advertising
We’re sharing our favorite Mother’s Day ads of all time! With the special day coming up soon, we’re gearing up and planning for gifts and ways we can celebrate mom! According to the National Retail Federation (NRF), consumers spend an average of $205 on Mother’s Day...
by Kedet | Apr 19, 2021 | AdWords, Blog, Display Advertising, Mobile Advertising, Native Advertising, Remarketing, Search Advertising, Shopping, Social Advertising, Video Advertising
So, you’re running a marketing campaign, but not sure what advertising channel to choose? Advertising means bringing attention to a brand’s product or service and implementing specific tactics to achieve campaign objectives, such as increasing brand awareness or...
by Kedet | Oct 2, 2020 | Blog, Shopping
As we enter the fall season, you can already sense that things are slowly shifting and settling into the “new normal”. Can you believe it’s already time to start planning for your holiday marketing campaigns for the upcoming season? One of the blogs had discussed how...
by Kedet | Sep 28, 2020 | Blog, Shopping
Amazon’s Prime Day is a usually mid-summer sales event people look forward to. However, this year, due to the pandemic, Amazon had pushed back their annual Prime Day from the usual mid-July to now October. Instead of it being a summer “Boxing Day,” this year, it will...
by Mike Tyler | Dec 5, 2016 | Blog, Shopping
Fact: Women are driving the web this holiday season. With Hatchimals, the Nintendo Entertainment System, and Baby Alive topping the 2016 holiday gift wish lists–do you know the trends that will define the holiday shopping rush? Smartphones have become consumers’...
