Ah, yes, when we think of Valentine’s Day and advertising, we think of jewelry, roses, and chocolates. While that is true, we specifically handpicked ads from different brands and industries to see how much fun and creativity they could work with for this romantic occasion.
OHH LA LA!
Our Favorite Valentine’s Day Ads
As of February 2021, our list consists of video ads. Video is a great medium for storytelling while reaching the masses. To learn more about the most effective way of delivering video ads, see here.
Check out our list below:
Puma wanted to create a campaign that could “speak for” men across Europe and soften the blow with football enthusiasts’ romantic partners. So, they chose a group of “not very romantic” people to sing a very romantic song (Savage Garden’s “Truly Madly Deeply”). Enter real football hooligans: the Puma Hardchorus!
We picked this one in particular because we love how much they were able to convey with storytelling in under two minutes.
They show off couples talking about how their 2020. Most of them aren’t looking directly at the camera, which makes the anecdotes feel authentic. As they speak, you’ll see them rocking matching underwear and pajamas with funky patterns, which the brand is known for. It gives off the feeling that you can still live your best life with your partner with comfortable undergarments despite staying at home.
MeUndies showcased couples of diverse backgrounds, which appeals to different demographics. One of the stats from “11 Social Media Stats for 2021” states that people prefer diversity in advertising. Also, advertising needs to reflect the current state, and because of COVID-19, audiences want to see sincerity and kindness. We say that this simple ad has got both of these points down pat!
We hope you enjoyed our list of creative Valentine’s Day ads, and remember that we will keep updating it!
Instead of hugs & kisses, we’re sending everyone love through imaginary laser beams and confetti this Valentine’s Day! Don’t forget to spread love, not COVID!
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