Christmas holds a cherished space in many hearts. Coca-Cola, ever-present in these festive celebrations, masterfully capitalizes on this in its Christmas ad, focusing on the reality that some family members are absent during these special times.
Why this works: There’s no pouring of Coke in the ad. Instead, it gently unfolds a story we all can feel: a kid’s deep wish to be with their dad for Christmas and a dad moving mountains, literally climbing ones in this case, to deliver his kid’s letter to Santa.
These aren’t just scenes from a commercial; these are echoes of real-life wishes and adventures that resonate with us, helping craft a memorable brand story that makes the ad incredibly powerful and relatable.