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As a digital marketer, using the right keywords in campaigns is crucial. Here’s how AI can help!
Effective keyword research is the key to unlocking higher search engine results, attracting more traffic, and creating more optimized digital content in general.
AI is revolutionizing digital marketing, and it’s long been incorporated into keyword research to improve accuracy and save time. A strong keyword research strategy paired with the right AI keyword research tool can help your digital marketing agency reach new heights of traction and success.
However, working with AI to enhance keyword research practices can be challenging, especially considering how many other apps and software programs digital marketers need to work with to meet consumer demands. So, let’s take a look at tips, tools, and best practices to help you maximize your campaign results using AI.
AI has become a near-indispensable tool for contemporary digital marketing companies (and many others) across the globe. Reports show that 73% of marketing executives have already adopted AI, and this figure looks set to continue to grow.
With its ability to automatically perform calculations, make data-based predictions, and comb through huge volumes of data in mere seconds, AI enables us to think ahead, act faster, and perform with a much higher level of accuracy than we are capable of alone. All within a much shorter time frame.
And when it comes to keyword research, AI doesn’t disappoint. AI keyword researchers can sort through swaths of consumer history to pinpoint the exact phrases, words, and questions that people in your target demographic are searching for, allowing you to take your SEO game to the next level.
From calculated predictions to comprehensive analysis, AI and keyword research go together like Barbie and Ken.
Let’s take a look at how AI has shaped, evolved, and elevated keyword research for SEO:
Humans are capable of performing these processes on their own. But AI does it faster and more accurately than we’re realistically able to. This means that any digital marketing team using AI for keyword research is able to deliver much higher volumes of quality content to hungry consumers.
Optimizing your keyword research with AI starts with choosing the right tool. There are dozens of reputable keyword research AI tools available for subscription and download online, but that can make the process of selecting the right one somewhat challenging.
There are lots of factors to consider when choosing an AI tool for your digital agency’s keyword research. Some of them include budget, user-friendliness, scalability, and the level of experience your team has with AI tools.
Let’s take a look at some of the best keyword research AI tools on the market in 2023.
It also boasts a range of other SEO tools for a full suite that sets you up for smart, straightforward AI-informed keyword research. Costs range between $100 to $450 per month.
An industry example: Split My Fare, a train service website, used long-tail keyword analysis to rank for competitive terms like split ticketing tool and outranked the competition. Use Moz to find similar keywords for your website for start ranking!
Installing a new keyword research AI tool is one thing, but using it to its full potential is another. In order to make the most of your AI tool, it is useful to go over some professional industry tips for optimized keyword research and management.
Even though AI tools like these are designed to perform keyword research on their own, you can elevate their accuracy by gaining a deeper understanding of both your target audience and your agency goals.
For instance, what are you trying to achieve by using an AI tool? More website traffic? More targeted content? To compete at a higher level with industry competitors? Furthermore, what kind of audience are you dealing with here, and how can understanding them better inform your keyword strategies?
The right tool for your digital marketing agency depends on its size, budget, and productivity goals. Don’t make the mistake of just implementing the first one you find. Perform research on which one(s) might work best with your team’s style, level of skill, and opportunities for improvement.
If you’re unsure which tool is the right fit upfront, a good option to start with is Google Search Console, as it’s free and may well tick all the right boxes.
While AI might be great at combing through data that has already been generated, coming up with fresh, new ideas is not quite its forte.
It can still be used to make predictions about what consumers will want in the coming months and years. But at the end of the day, they are still mere predictions and can be enhanced with good old-fashioned human brainstorming. As consumers yourselves, consider what kind of keywords might be best to use.
Of course, no digital marketing strategy is complete without a comprehensive progress measurement system. You won’t be able to track the growth or improvement that your AI tool creates without using a proper data analytics system, so make sure you have one before you get started.
It can take years to find a marketing groove in this crazy, fast-paced industry. Be patient while experimenting with new tools and strategies for your keyword research and SEO metrics. Use the information you find through data analysis to make adaptations and improvements along the way.
Without AI, your keyword research strategy may struggle to keep up with consumer demands and competitor trends on the internet. Leveraging AI as a tool is the best way to enhance your digital marketing strategy and ensure your business sees consistent growth and success over time.
By selecting the right AI tool for your team, you can reap the benefits of advanced keyword suggestions, predictive insights, competitor analysis, and more.
