Father’s Day is coming soon! Did you know that since 2009, the average spend on Father’s Day presents has increased from $90 to $148? More people are looking to gift their fathers a unique gift or something that can create a special memory. According to the National...
So, you’re running a marketing campaign, but not sure what advertising channel to choose? Advertising means bringing attention to a brand’s product or service and implementing specific tactics to achieve campaign objectives, such as increasing brand awareness or...
We’re not being dramatic, we’re just Over The Top. Over-The-Top (OTT) has been quickly gaining momentum in the video streaming and advertising world. Let’s go over what it is all about. Here is the outline we will be covering in this blog: What is...
Love is in the air! In recent years, Valentine’s Day has evolved from its romantic roots. Yes, roses and chocolates are still popular; people are now celebrating Valentine’s with more than just their significant others. Friends (Galentine’s from Parks and Recreation,...
There are a lot of programmatic advertising platforms in the world. You’re an advertiser on the hunt for a reliable, trustworthy programmatic ad partner. You need a company who knows the business of programmatic tech, and can use it to make your ad spend go further,...
Attribution models & windows and their roles in advertising are what we will be discussing in today’s article. When it comes to digital advertising, attribution helps us better understand our ad performance and identify areas of opportunity for optimizations. The...
