by Kedet | Jan 4, 2022 | Blog, Display Advertising, Homepage (Featured), Mobile Advertising, Native Advertising, Search Advertising, Social Advertising, Video Advertising
There are a lot of programmatic advertising platforms in the world. You’re an advertiser on the hunt for a reliable, trustworthy programmatic ad partner. You need a company who knows the business of programmatic tech, and can use it to make your ad spend go further,...
by Kedet | Oct 8, 2021 | Blog, Display Advertising, Mobile Advertising, Native Advertising, Search Advertising, Social Advertising, Video Advertising
Attribution models & windows and their roles in advertising are what we will be discussing in today’s article. When it comes to digital advertising, attribution helps us better understand our ad performance and identify areas of opportunity for optimizations. The...
by Kedet | Sep 13, 2021 | Blog, Display Advertising, Search Advertising, Social Advertising, Video Advertising
We are on the cusp of entering a post-pandemic era. It’s been a year of lockdowns and social distancing. With the rollout of the vaccines, it’s like seeing the light at the end of the tunnel! People can see their loved ones again, hang out, socialize and...
by Kedet | Aug 9, 2021 | Blog, Display Advertising, Video Advertising
Programmatic advertising has become increasingly popular due to its effectiveness in reaching audiences. Display, Social Display, Audio…are all popular advertising channels. Today, we’re going to dive a bit deeper into two trending ad types: Connected TV and...
by Kedet | Jul 26, 2021 | Blog, Display Advertising, Mobile Advertising, Native Advertising, Search Advertising, Social Advertising, Video Advertising
There are myths that pervade the programmatic space. These myths are subtle and pervasive – and they secretly influence the decisions, campaign outcomes, and bottom lines of your ad campaigns. Today, we are here to clear the air by addressing some Frequently...
by Kedet | Jun 7, 2021 | Blog, Display Advertising, Video Advertising
Father’s Day is coming soon! Did you know that since 2009, the average spend on Father’s Day presents has increased from $90 to $148? More people are looking to gift their fathers a unique gift or something that can create a special memory. According to the National...
