Did you know that 92% of the online population uses emojis? It basically transcends language and culture! Emojis are a fun way to express ourselves online when communicating with others. Not only does it make conversations with friends online easier, but emojis can...
So, you’re running a marketing campaign, but not sure what advertising channel to choose? Advertising means bringing attention to a brand’s product or service and implementing specific tactics to achieve campaign objectives, such as increasing brand awareness or...
Pinterest is a social media channel that is often overlooked when it comes to advertising. But who doesn’t have at least one Pinterest board with saved recipes that look delicious? Or of future dream vacation destinations? It’s a highly visual and engaging platform...
It’s a Social ad, it’s a Display ad, no — it’s a Social Display ad! We’re here to talk about the love child of cool programmatic technology and why it’s a great tactic to add to your advertising strategy. We’ll be covering: What are Social Display Ads?...
There are a lot of programmatic advertising platforms in the world. You’re an advertiser on the hunt for a reliable, trustworthy programmatic ad partner. You need a company who knows the business of programmatic tech, and can use it to make your ad spend go further,...
Attribution models & windows and their roles in advertising are what we will be discussing in today’s article. When it comes to digital advertising, attribution helps us better understand our ad performance and identify areas of opportunity for optimizations. The...
