What are Emojis?
Since their inception in the late 1990s, and in 2022, there are over 3000 emojis out there!
Emojipedia released the top 10 most-used Emojis of 2023:
Why Do People Like Using Emojis?
- Thank you again for the gift! 🥰
- I can’t wait to see you tonight 😘
- Are you kidding me?!?! UGH 😤
- What’s your favorite animal?” 🐶🐱🐸🙈🦭
- Do you agree? 👍 👎
Plus, emojis are diverse and inclusive, which increases the versatility!
Who Should Be Using Emojis in Ad Copy?
Aside from using it to slide into people’s DMs, respond to a Tweet, or a Group Chat on WhatsApp, brands also use emojis to keep their branded messages engaging and personable.
It can be hard to stand out in a world where people are constantly bombarded with ads on social media. But that’s where emojis come in. Adding emojis to your ad copy could give your captions or headlines extra oomph.
Using emojis in ad copy would be a great strategy for B2C and B2B businesses, like eCommerce and SaaS companies.
For businesses or industries with a more formal setting, such as law, financial institutions, or religious groups– emojis might not be appropriate.
We recommend evaluating your Brand Guidelines and voice to determine how many emojis to use (or even use them).
Benefits of Using Emojis in Ad Copy
Tips For Using Emojis in Ad Copy
Emojis Needs to Add Value
- Does it provide more context?
- Is it to be funny?
- Is it meant to relay an emotion?
- Will it make the post more relatable?
- Is it highlighting something important you want the user to see?
It needs to be strategic and enhance the communication of your ad copy.
Keep It Simple
Do you want to see an ad that says, “Winter Sale on now: Everything is 15% off or more!!!!!!!!!!“
We appreciate the enthusiasm, but that’s a bit too aggressive on the exclamation marks, right?
Think of emojis as punctuations. Use it sparingly and purposefully to avoid overkill or confusion. Keep it simple. 👍
Don’t Use Emojis to Replace a Word
Also, if the emoji isn’t able to be shown on the users’ phone (rarely, but possible), your ad will essentially be gibberish to them, which means wasted ad spend!
For example, which did you find easier to understand:
- 10 🚩to 👀 When Buying a 🏠
- 10 Red Flags to Look Out for When Buying a House 🚩
💡 Use an Emoji to Start a Headline or Bullet Point.
Use Emojis to End a Caption. ✍️
Tell a Visual Story with Emojis
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