by Kedet | Jan 4, 2022 | Blog, Display Advertising, Homepage (Featured), Mobile Advertising, Native Advertising, Search Advertising, Social Advertising, Video Advertising
There are a lot of programmatic advertising platforms in the world. You’re an advertiser on the hunt for a reliable, trustworthy programmatic ad partner. You need a company who knows the business of programmatic tech, and can use it to make your ad spend go further,...
by Kedet | Oct 8, 2021 | Blog, Display Advertising, Mobile Advertising, Native Advertising, Search Advertising, Social Advertising, Video Advertising
Attribution models & windows and their roles in advertising are what we will be discussing in today’s article. When it comes to digital advertising, attribution helps us better understand our ad performance and identify areas of opportunity for optimizations. The...
by Kedet | Jul 26, 2021 | Blog, Display Advertising, Mobile Advertising, Native Advertising, Search Advertising, Social Advertising, Video Advertising
There are myths that pervade the programmatic space. These myths are subtle and pervasive – and they secretly influence the decisions, campaign outcomes, and bottom lines of your ad campaigns. Today, we are here to clear the air by addressing some Frequently...
by Kedet | Jun 14, 2021 | Blog, Display Advertising, Mobile Advertising, Remarketing, Search Advertising, Social Advertising
The Travel Customer Journey is key for successful travel and tourism marketing. It helps you understand travelers of the past, present, and future. The COVID-19 pandemic has heavily affected the travel and tourism industry. Vaccines are rolling out to the masses....
by Kedet | May 3, 2021 | Blog, Mobile Advertising, Video Advertising
Gamers are an audience segment you shouldn’t underestimate. Since the holidays, popular gifts have been Sony’s latest and much-coveted gaming console, Playstation 5 or the family-friendly Nintendo Switch. This is precisely why we will be discussing why...
by Kedet | Apr 19, 2021 | AdWords, Blog, Display Advertising, Mobile Advertising, Native Advertising, Remarketing, Search Advertising, Shopping, Social Advertising, Video Advertising
So, you’re running a marketing campaign, but not sure what advertising channel to choose? Advertising means bringing attention to a brand’s product or service and implementing specific tactics to achieve campaign objectives, such as increasing brand awareness or...
