14 Best Programmatic Advertising Platforms in 2022
There are a lot of programmatic advertising platforms in the world. You’re an advertiser on the hunt for a reliable, trustworthy programmatic ad partner. You need a company who knows the business of programmatic tech, and can use it to make your ad spend go further,...
A Guide to Attribution Models & Windows
Attribution models & windows and their roles in advertising are what we will be discussing in today’s article. When it comes to digital advertising, attribution helps us better understand our ad performance and identify areas of opportunity for optimizations. The...
Programmatic Digital Advertising: Frequently Asked Questions (FAQS)
There are myths that pervade the programmatic space. These myths are subtle and pervasive – and they secretly influence the decisions, campaign outcomes, and bottom lines of your ad campaigns. Today, we are here to clear the air by addressing some Frequently...
A Guide to the Travel Customer Journey
The Travel Customer Journey is key for successful travel and tourism marketing. It helps you understand travelers of the past, present, and future. The COVID-19 pandemic has heavily affected the travel and tourism industry. Vaccines are rolling out to the masses....
