Great Examples of Father’s Day Ads
Father’s Day is coming soon! Did you know that since 2009, the average spend on Father’s Day presents has increased from $90 to $148? More people are looking to gift their fathers a unique gift or something that can create a special memory. According to the National...
How to Choose the Right Advertising Channel
So, you’re running a marketing campaign, but not sure what advertising channel to choose? Advertising means bringing attention to a brand’s product or service and implementing specific tactics to achieve campaign objectives, such as increasing brand awareness or...
Do You Need to Switch to Google Analytics 4? (Yes, and here’s why.)
Google Analytics is a tool to monitor website performance and identify areas for improvement for the entirety of the customer journey. In this blog, we will discuss Google Analytics 4, and if you should have it set up for your business. What is Google Analytics? What...
First Party Data and Advertising: How Does It Work?
First Party Data has got the “it” factor for marketers now, but why? We’ll be talking about what makes this type of data so desirable and the types of ads associated with it. Here are the topics we will cover: First, Second & Third Party Data Benefits of First...
