Google Analytics is a tool to monitor website performance and identify areas for improvement for the entirety of the customer journey. In this blog, we will discuss Google Analytics 4, and if you should have it set up for your business. What is Google Analytics? What...
Father’s Day is coming soon! Did you know that since 2009, the average spend on Father’s Day presents has increased from $90 to $148? More people are looking to gift their fathers a unique gift or something that can create a special memory. According to the National...
So, you’re running a marketing campaign, but not sure what advertising channel to choose? Advertising means bringing attention to a brand’s product or service and implementing specific tactics to achieve campaign objectives, such as increasing brand awareness or...
Google Analytics is a tool to monitor website performance and identify areas for improvement for the entirety of the customer journey. In this blog, we will discuss Google Analytics 4, and if you should have it set up for your business. What is Google Analytics? What...
First Party Data has got the “it” factor for marketers now, but why? We’ll be talking about what makes this type of data so desirable and the types of ads associated with it. Here are the topics we will cover: First, Second & Third Party Data Benefits of First...
Did you know that the average human attention span is lower than a goldfish? Our average is 8 seconds, whereas a goldfish is 9 seconds! With so much stimulation around us in person and online when it comes to marketing, brands need to find a way to cut through the...