by Kedet | Jan 13, 2022 | Blog, Display Ad (Featured), Display Advertising, Social Ad (Featured), Social Advertising
It’s a Social ad, it’s a Display ad, no — it’s a Social Display ad! We’re here to talk about the love child of cool programmatic technology and why it’s a great tactic to add to your advertising strategy. We’ll be covering: What are Social Display Ads?...
by Kedet | Jan 4, 2022 | Blog, Display Advertising, Homepage (Featured), Mobile Advertising, Native Advertising, Search Advertising, Social Advertising, Video Advertising
There are a lot of programmatic advertising platforms in the world. You’re an advertiser on the hunt for a reliable, trustworthy programmatic ad partner. You need a company who knows the business of programmatic tech, and can use it to make your ad spend go further,...
by Kedet | Nov 27, 2021 | Blog, Display Advertising, Uncategorized
Google Analytics is a tool to monitor website performance and identify areas for improvement for the entirety of the customer journey. In this blog, we will discuss Google Analytics 4, and if you should have it set up for your business. What is Google Analytics? What...
by Kedet | Nov 16, 2021 | Blog, Display Advertising, Search Advertising, Shopping
Microsoft vs Google Ads — it’s an online ad titan showdown! Google Ads have always been the king of PPC. However, in 2020, marketers had spent a total of $7.8 billion on Microsoft Advertising (or previously known as Bing Ads), an increase of 35% since 2016. This...
by Kedet | Nov 1, 2021 | Blog, Display Advertising
An ad creative is delivered on a webpage, social media, app, or another platform to a targeted audience. These are typically known as display ads, which are used to drive business objectives, such as increasing website traffic or sales. In this blog, we will take a...
by Kedet | Oct 8, 2021 | Blog, Display Advertising, Mobile Advertising, Native Advertising, Search Advertising, Social Advertising, Video Advertising
Attribution models & windows and their roles in advertising are what we will be discussing in today’s article. When it comes to digital advertising, attribution helps us better understand our ad performance and identify areas of opportunity for optimizations. The...
