How SEO and Content Marketing Can Boost Your Ad Strategy

Boost your ad strategy with the dynamic duo of SEO and content marketing. Uncover insights on optimizing content for maximum online impact.

The clear advantages of SEO include the final price of traffic and conversion, which is 2 to 6 times lower compared to other channels, except for targeting. But in targeting and social networks, the audience is colder, and the segmentation is weaker, while in SEO, it is pretty accurate. In addition, search engine optimization improves the website quality if done right.

One of the disadvantages of SEO is the time frame. It is impossible to quickly get results, especially in cities with a population of over a million. You can achieve a significant effect in 3–4 months, but this mainly applies to smaller settlements – no more than 300 thousand inhabitants, because competition is weaker.

SEO also requires expertise. Anyone involved in search engine promotion must understand its mechanics. There is always a certain unpredictability since optimizers work in a different field: Google can change algorithms and punish sites, and your competitors can be more active. It adds many factors of uncertainty and is, of course, a significant disadvantage.

For further reading, check out our blog, “How to Optimize Your Content to Match Search Intention“.

Interaction with the audience involves not only the active distribution of branded content but also direct contact. The trend towards interaction between companies and users on social networks has strengthened in recent years. Each article, infographic, podcast, or video can, in theory, lead target users to the site, and further interaction depends on the quality of the unique product offering. Use the correct tools to find a site for your article and get maximum results.

The main benefit of distributing branded content is that it prepares users to purchase products. Marketing can be discreet and get much more benefits than aggressive promotion. Leads and sales are the ultimate goal of any company’s content marketing, but it’s important not to focus your target audience’s attention on sales alone. If the content solves users’ problems, they buy goods or services without additional stimulation.

Every year, it becomes more and more challenging to increase brand awareness on the Internet. Some companies even take risks and create provocative content that helps draw attention to their products. Content marketing and SEO on social media can bring in a lot of followers, but it’s essential to use them in moderation. There are examples of brands on the Internet that were able to increase their reach thanks to non-standard content but with significant damage to their reputation.

A strong backend of the website fuels a smooth, personalized experience, building trust and loyalty. Imagine it as the invisible engine driving brand awareness, not just through seamless performance, but also by enabling features like targeted content and loyalty programs. It’s the foundation for turning customers into devoted advocates. You can also consider following business coaches whose content is relevant to your business to watch and learn from what they produce for brand awareness.

You can only increase sales with branded content if it fulfills your audience’s goals. Talk about the fact that the company sells new generation laser levels that allow you to solve standard problems three times faster, and prove this with specific examples. Expert content is the best catalyst for sales, but not all companies use it. Therefore, you can turn this tool into a competitive advantage and beat rivals who do not use it. And if you combine it with holiday-specific ads, you can get even more profit.

Want more digital marketing tips?