What Does The Google Page Experience Update Mean?
Google will now consider the user experience on your web pages when they rank your website in the search results. They said:
You can think of it as if you’re adding a flavoring to a food you’re preparing. Rather than add the flavor all at once into the mix, we’ll be slowly adding it all over this time period.
Google reaffirms to the public that we shouldn’t expect any drastic changes to our websites. However, from now on, we should strive to create good page experiences to rank well!
When is the Google Page Experience Happening?
What Will Google Evaluate for
- Security & Privacy
- User Annoyance
- Core Web Vitals
- No intrusive interstitials
Ensure all web pages on your site to be easy to use and navigate on mobile devices. Factors to consider include content readability, link clickability, and on-page element accessibility.
Core Web Vitals
- Largest Contentful Paint (LCP): This metric measures loading performance. For a good user experience, aim to have the LCP occur within the first 2.5 seconds.
- First Input Delay (FID): This metric webpage inactivity. It’s best to keep the FID less than 100 milliseconds.
- Cumulative Layout Shift (CLS): this measures visual stability. It would be best if you aimed to have a CLS score of 0.1 or less.
Security & Privacy
- Malicious content like malware
- Deceptive content like social engineering for phishing purposes.
You can take a look at your website Security Issues on Google Search Console.
No Intrusive Interstitials
Where Do I See My Google Page Experience Report?
How Will the Google Page Experience Update Affect My Ads?
- Click-Through Rate
- Historical performance of your Google Ad account
- Quality and relevancy of your landing page, copy, keyword, etc.
Although paid ads and organic results aren’t directly related, they work in sync in a digital marketing strategy.
For example, you run Paid Search Ads on Google. Your ads show up in the top ad results for “best craft beer in Oregon,” so people can find you easier.
Let’s say your website’s organic ranking is on the second page. If you work on your Page Experience optimizations, you could increase your page’s ranking and move up to the first page. That way, you’ll be establishing more presence on the first page of Google Search results!
PS. If you are an eCommerce brand, you should also run Google Shopping Ads. You will show up in 3 separate and optimal spots on Google search, maximizing more clicks to your website!
What is the Takeaway?
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