First Party Data and Advertising: How Does It Work?
First Party Data has got the “it” factor for marketers now, but why? We’ll be talking about what makes this type of data so desirable and the types of ads associated with it. Here are the topics we will cover: First, Second & Third Party Data Benefits of First...
14 Best Programmatic Advertising Platforms in 2022
There are a lot of programmatic advertising platforms in the world. You’re an advertiser on the hunt for a reliable, trustworthy programmatic ad partner. You need a company who knows the business of programmatic tech, and can use it to make your ad spend go further,...
Microsoft Bing Ads vs Google Ads
Microsoft vs Google Ads — it’s an online ad titan showdown! Google Ads have always been the king of PPC. However, in 2020, marketers had spent a total of $7.8 billion on Microsoft Advertising (or previously known as Bing Ads), an increase of 35% since 2016. This...
A Guide to Attribution Models & Windows
Attribution models & windows and their roles in advertising are what we will be discussing in today’s article. When it comes to digital advertising, attribution helps us better understand our ad performance and identify areas of opportunity for optimizations. The...
