by Kedet | Jan 4, 2022 | Blog, Display Advertising, Homepage (Featured), Mobile Advertising, Native Advertising, Search Advertising, Social Advertising, Video Advertising
There are a lot of programmatic advertising platforms in the world. You’re an advertiser on the hunt for a reliable, trustworthy programmatic ad partner. You need a company who knows the business of programmatic tech, and can use it to make your ad spend go further,...
by Kedet | Nov 16, 2021 | Blog, Display Advertising, Search Advertising, Shopping
Microsoft vs Google Ads — it’s an online ad titan showdown! Google Ads have always been the king of PPC. However, in 2020, marketers had spent a total of $7.8 billion on Microsoft Advertising (or previously known as Bing Ads), an increase of 35% since 2016. This...
by Kedet | Oct 8, 2021 | Blog, Display Advertising, Mobile Advertising, Native Advertising, Search Advertising, Social Advertising, Video Advertising
Attribution models & windows and their roles in advertising are what we will be discussing in today’s article. When it comes to digital advertising, attribution helps us better understand our ad performance and identify areas of opportunity for optimizations. The...
by Kedet | Sep 13, 2021 | Blog, Display Advertising, Search Advertising, Social Advertising, Video Advertising
We are on the cusp of entering a post-pandemic era. It’s been a year of lockdowns and social distancing. With the rollout of the vaccines, it’s like seeing the light at the end of the tunnel! People can see their loved ones again, hang out, socialize and...
by Kedet | Jul 29, 2021 | Blog, Search Advertising
If you have run a Pay-Per-Click (PPC) Search Campaign on Google Ads, you most definitely had to choose a “Keyword Match Type”. There’s no doubt it can be tricky and confusing. As a business owner, your hope for Google Ads campaigns would be to show up for people who...
by Kedet | Jul 26, 2021 | Blog, Display Advertising, Mobile Advertising, Native Advertising, Search Advertising, Social Advertising, Video Advertising
There are myths that pervade the programmatic space. These myths are subtle and pervasive – and they secretly influence the decisions, campaign outcomes, and bottom lines of your ad campaigns. Today, we are here to clear the air by addressing some Frequently...
