7 Ad Testing & Optimization Tips for Better Performance

When it comes to digital advertising, everyone wants better performance. Here are 7 fool-proof tips to optimize your campaigns!

Return on Investment (ROI)

A high ROI means your ad is making more than it costs, so it’s a great way to figure out what type of ads get people to spend their money. To get your ROI, take the current value of your investment, subtract the cost, then divide it by the investment cost.


Run A/B Tests Even with Successful Campaigns

The digital landscape is changing rapidly, and consumer preferences along with it. Running A/B tests regularly allows you to understand what’s working, what’s not, and what can be improved, ensuring your campaign remains relevant and engaging.

A/B testing is a well-known performance assessment tool. Yet, what needs to be more widely covered is that even when performance is good, it might help you identify ad or landing page modifications that will work better than current ones.

When doing an A/B test, change one element at a time to monitor how changes affect performance. Run two versions of the same advertisement with just one modification at a time. The modification may be to the content, the visuals, the call to action button, the colors, etc.

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