Seasonal Adaptation
Tailored ad strategies to align with changing seasonal activities, ensuring relevant engagement.
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Bear Valley Resort is a hidden gem nestled in the heart of the Sierra Nevada, offering unparalleled access to all-season recreation and relaxation. The resort offers a vast alpine basin with 1,900 vertical feet over 1680 acres, making it a fully-functional ski and snowboard resort with access to shuttle-served side country surrounding the Village.
In the winter, visitors can enjoy skiing, snowboarding, snowshoeing, and snowmobiling, while summer offers opportunities for hiking, mountain biking, kayaking, and more.
Bear Valley Resort is a paradise for families and lovers of nature and the outdoors who seek to slow down, connect with nature, and enjoy the warmth of a small-town community. They partnered with War Room in 2018.
War Room’s strategic digital advertising campaign achieved remarkable outcomes for Bear Valley:
Conversion Rate
By targeting relevant audiences at various stages of the customer journey, we turned these into bookings!
Return on Ad Spend
With a customized, omni-channel ad strategy, we achieved an ROAS of 665%.
Revenue
Through data tracking, we attributed over a million dollars in revenue from one campaign!
Listens on Spotify Ads
By incorporating audio ads and serving them on Spotify, we saw strong engagement, with over 400,000 listens.
The Challenge
Hibernate or Accelerate?
When it came to the campaigns for Bear Valley, we needed to be proactive and flexible in catering to different audience segments as the offerings changed throughout the seasons. In the winter, the resort was popular among skiers and snowboarders, while in the summer, it attracted hikers, mountain bikers, and water sports enthusiasts.
We would develop different ad strategies for each season and allocate the budget toward the better-performing channels.
A challenge we faced in 2021 was an unexpected crash of the client’s eCommerce store, which resulted in the loss of valuable data tracking for a few weeks. We notified the client immediately and worked with their web developer team to get it sorted out promptly.
Despite these challenges, we were determined to deliver successful outcomes for Bear Valley. We worked diligently to adapt our strategies and recommendations to cater to the unique demands of each season, ensuring maximum ROI on the allocated budget.
The Strategy
"Bear" Necessities: Crafting a Winning Ad Strategy
Marketing for Bear Valley required flexibility—winter attracted skiers, while summer drew hikers and bikers. Our strategy had to shift with the seasons, optimizing budget allocation for peak performance.
In 2021, an eCommerce crash disrupted data tracking, but we acted fast—coordinating with the client’s web team to restore functionality. Despite the hurdles, our 3-phase strategy (Dreaming, Planning, Booking) ensured Bear Valley reached the right audience at the right time, driving higher engagement and stronger ROI.
Seasonal Adaptation
Tailored ad strategies to align with changing seasonal activities, ensuring relevant engagement.
3-Phase Marketing Strategy
Enhanced decision-making journey with phases—Dreaming, Planning, and Booking:
Conclusion
Grin and bear it!
Through tailored ad strategies, we helped Bear Valley seamlessly navigate seasonal market shifts while staying agile in the face of unexpected challenges. The result? Over $1 million in revenue and consistently high engagement across all audience segments.
War Room was able to provide and exceed the amount of impressions and clicks they had projected and budgeted for – and we had hit our goal of hitting Full Season Equivalents (FSE’s).
Even I myself just browsing the internet could find ads in ESPN, Kijiji, and that’s when we realized wow…the reach of their display ad platform is impressive, and hit users we could never hit before. It was a big win for us.
James Lu
Digital Analyst, Canucks Sports & Entertainment
Ready to Boost Your Bookings?
Let’s chat and see if War Room is the perfect partner to elevate your digital strategy and drive more visitor bookings!
