Paid Search

Turn your audience into customers with laser-focused Paid Search.

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Award-Winning Results

War Room thrives on driving performance: tackling complex campaigns, optimizing on-the-go, and delivering record-breaking results!

What are Search ads?

Paid Search ads typically appear at the top or bottom of Search Engine Results Pages (SERPs) whenever a user types in a relevant search query.

Typically known as Pay-Per-Click (PPC) advertising, you pay each time someone clicks on your ad. 

A general gist of how Paid Search works is advertisers bid on keywords they want to target. When a user searches for those words, the search engine (like Google or Microsoft Bing) will determine which ad to serve based on budget amount, relevancy, and quality score etc.

War Room offers Paid Search services on these search engine platforms:

  • Google ads
  • Microsoft ads (previously known as Bing ads)
  • Yahoo Search
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When should you use Search ads?

Paid Search is an essential channel: No matter your business size or industry, it should be a foundational piece of your marketing strategy.

They’re highly targeted and can be a very effective way for businesses to drive traffic to their website and increase conversions. However, having a well-structured and optimized campaign is vital to get the most out of your ad spend.

Search ads provide detailed metrics such as click-through rates (CTR), conversion rates, and return on investment (ROI), allowing you to track the success of your campaigns and make data-driven decisions.


High visibility

Search ads appear at the top of the search engine results page, making them highly visible to users. This can increase brand awareness and drive traffic to your website.

Targeted Audience

Search ads allow you to target specific keywords & demographics, which can help you reach your ideal audience and increase the chances of conversion.


Search ads are cost-effective since you only pay when a user clicks on your ad. This makes them a good option for small businesses or those with a limited budget.

What are the potential disadvantages?


Depending on the industry, search ads can be highly competitive, which can drive up costs and make it difficult to stand out from other advertisers.

Ad Blindness

Users may become accustomed to seeing ads on search engines, leading to ad blindness, where they may ignore or overlook your ads.

What will your ad look like?

The most common type of paid search ad consists of a headline, description, and display URL. They can appear at the top or bottom of the search engine results page.


Why Choose War Room As Your Paid Search Advertising Partner?

Running PPC search ad campaigns can be complex and time-consuming. If you want to drive more conversions, partnering with War Room can help you achieve your goals.

Our team of Google and Microsoft Bing certified experts are passionate about PPC and have over a decade of experience. From competitor research to ad extensions, we handle the technical work and everything in between to ensure your campaigns are effective and competitive.

Paid Search is known for its low cost, effectiveness, and high ROI. However, to truly scale your advertising efforts, it’s important to integrate paid search into a cross-channel strategy.

For example, if someone found your website through Google search but didn’t convert, you can retarget them through other channels, such as social media, to encourage them to complete their conversion.

By combining the high intent of paid search with the high user engagement of social advertising, you’ll have a double threat that’s hard to beat.

Unfortunately, not all agencies offer these advanced targeting services. At War Room, we specialize in creating customized, integrated campaigns that maximize your ROI and drive more conversions. Contact us to learn more about our services and how we can help you achieve your advertising goals.

What’s included:

  • Keyword Research
  • Competitor Research
  • Ad Copy Creation
  • Ad & Ad Extension Set Up
  • UTM Parameter Implementation


All War Room campaigns also include:
  • Account Audit & Tracking Set-Up
  • ROI Tracking
  • Ongoing Optimizations
  • Robust Reporting
  • Campaign Debrief Calls
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I initially spoke to Mike, the CEO of War Room, and he alleviated all of my concerns about working with a professional agency. The briefings were positive and realistic, this was a long-term project, that needed commitment from us and I was happy to work with them. The Account Managers are amazing. Above all else, they listen.

We have a fairly unique business structure, and it took some time to get there, as COVID-19 caused delays, but we saw massive returns in Month 1 of going live. And not just returns, we saw a significant uptake in the right people that we wanted to come to our business. I am excited about the year ahead. I highly recommend War Room.”

Dr. Sarah Kennea

Founder & Medical Director, Whistler Medical Aesthetics

We Love Challenges. You Love Results.

Say hello to customized advertising strategies that convert. Get in touch with our programmatic experts today!