If you do not know how
to ask the right question,
you discover nothing.

—W. Edwards Deming

This list will help you cut through the noise & get straight to the point!

Asking the right questions will get you quality answers, in turn speeding up your decision-making process.

We created this checklist of questions so businesses like yours can ask effective questions, get a comprehensive understanding, and make an informed decision.

During the process, don’t forget to ask yourself: am I seeking the answer I want or the answer I want to hear? You’ll be able to quickly pinpoint which agency would be the best match for you.

As an advertising agency, we’ve had sales conversations with hundreds of brands throughout the years. It’s a mutual qualifying process: are we a good fit? Do our values align? Can we help each other reach each others’ goals?

Signing on a marketing agency is choosing a strategic partner. So, it’s important to get down to the nitty-gritty and figure out if they can meet all your needs.

Additional Resources:

How You Can Use It

We created this file so you can check off each question after you asked it, directly in the PDF! There’s a little section at the end for you to take notes if needed.

We also included a few deep-dive questions to evaluate the agency’s approach and understanding of your industry.

Compare the answers between the agencies you’re considering and start eliminating the ones that aren’t a good fit.

Remember, this tool is to empower you!

Pro-Tip: These questions can be useful even if you already work with a marketing agency! Use these questions as refreshers and get to know the team you work with even better.

Find Your Perfect Match With the Right Questions

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