We’re not being dramatic, we’re just Over The Top. Over-The-Top (OTT) has been quickly gaining momentum in the video streaming and advertising world. Let’s go over what it is all about. Here is the outline we will be covering in this blog: What is...
Love is in the air! In recent years, Valentine’s Day has evolved from its romantic roots. Yes, roses and chocolates are still popular; people are now celebrating Valentine’s with more than just their significant others. Friends (Galentine’s from Parks and Recreation,...
YouTube keywords and Google keywords – what exactly makes them different? When marketers first start out with ad optimization, they quickly realize Google keywords don’t work the same way on YouTube, and vice versa! In fact, the two search platforms have a lot of...
When people think of online channels for video marketing, knee-jerk reactions holler at them to get on Facebook. Get on Instagram. Get on Twitter. That’s where all the hip boys and young girls are! But if you’ve paid any attention to the success of companies on social...
As Obama said in his 2015 State of the Union address: We are fifteen years into this new century. Fifteen years that dawned with terror touching our shores; that unfolded with a new generation fighting two long and costly wars; that saw a vicious recession spread...
Blake Synder in his famous Save-The-Cat scriptwriting book listed out page-by-page guidelines to make a story work. As much as people hated it for killing creativity and being far too structured, it held a lot of truths in what it was trying to convey. Here’s a...
