by Kedet | Feb 8, 2021 | Blog, Video Advertising, Video Marketing, YouTube
Love is in the air! Ah, yes, when we think of Valentine’s Day and advertising, we think of jewelry, roses, and chocolates. While that is true, we specifically handpicked ads from different brands and industries to see how much fun and creativity they could work...
by Kedet | Jan 25, 2021 | Blog, Video Advertising, Video Marketing
We’re not being dramatic, we’re just Over The Top. Over-The-Top (OTT) has been quickly gaining momentum in the video streaming and advertising world. Let’s go over what it is all about. Here is the outline we will be covering in this blog: What is...
by Mike Tyler | Sep 4, 2020 | Blog, Video Advertising, Video Marketing
YouTube keywords and Google keywords – what exactly makes them different? When marketers first start out with ad optimization, they quickly realize Google keywords don’t work the same way on YouTube, and vice versa! In fact, the two search platforms have a lot of...
by Mike Tyler | Feb 2, 2015 | Blog, Video Marketing
When people think of online channels for video marketing, knee-jerk reactions holler at them to get on Facebook. Get on Instagram. Get on Twitter. That’s where all the hip boys and young girls are! But if you’ve paid any attention to the success of companies on social...
by Mike Tyler | Jan 26, 2015 | Blog, Top Ads, Video Advertising, Video Marketing
As Obama said in his 2015 State of the Union address: We are fifteen years into this new century. Fifteen years that dawned with terror touching our shores; that unfolded with a new generation fighting two long and costly wars; that saw a vicious recession spread...
by Mike Tyler | Dec 22, 2014 | Blog, Video Advertising, Video Marketing
Blake Synder in his famous Save-The-Cat scriptwriting book listed out page-by-page guidelines to make a story work. As much as people hated it for killing creativity and being far too structured, it held a lot of truths in what it was trying to convey. Here’s a...
