Do You Need to Switch to Google Analytics 4? (Yes, and here’s why.)
Google Analytics is a tool to monitor website performance and identify areas for improvement for the entirety of the customer journey. In this blog, we will discuss Google Analytics 4, and if you should have it set up for your business. What is Google Analytics? What is Google Analytics 4? What’s New with Google Analytics […]
Should You Use Emojis in Ad Copy?
Did you know that 92% of the online population uses emojis? It basically transcends language and culture! Emojis are a fun way to express ourselves online when communicating with others. Not only does it make conversations with friends online easier, but emojis can keep your branded messages fun and engaging too. July 17th is World Emoji Day […]
Programmatic Direct VS Real-Time Bidding: What’s the Difference?
Programmatic Direct is nowhere near the same as Real-Time Bidding. A lot of marketing jargon can be confusing. What you need is a point by point breakdown of how each of these programmatic elements is different. Something you could clearly explain at a meeting. Let’s comb through what makes each of these terms special in […]
11 Digital Marketing Statistics for 2022
We’d seen a lot of traction with our 11 Social Media Stats in 2021 blog and decided we’d do an updated version for 2022. We’ve compiled a list of digital marketing statistics on a variety of different channels that may provide insights for your ad strategy! Social media makes up ⅓ of all digital ad spend in […]
A Guide to Link Building and Digital Marketing for Your Business
Here are some handy tips to build links and elevate your digital marketing tactics! Link building and digital marketing are two crucial components of any successful business. Building a robust online presence and attracting potential customers is impossible without them. In this article, we’ll guide you on how to build links and optimize your […]
How iOS 14’s Update Will Impact Your Facebook Ads
The launch of Apple’s iOS 14 in 2021 has significantly impacted data tracking in the marketing landscape. Everyone’s Facebook Ad strategy has been impacted by Apple’s iOS 14 update. Here’s the lo-down. These are the categories we will cover: September 2022 Update: How to Future-Proof your Data Tracking June 2021 Update What is Going On […]
7 Marketing Tips for eCommerce Businesses
Here are the top strategies for growing your eCommerce brand. The pandemic has propelled the world of eCommerce to unprecedented popularity. A recent industry report found that eCommerce will account for 20.4% of retail sales by the end of this year. With such a competitive landscape, many businesses have started to invest in greater marketing strategies […]
Social Display Ads: How to Use Them & Win Big
It’s a Social ad, it’s a Display ad, no — it’s a Social Display ad! We’re here to talk about the love child of cool programmatic technology and why it’s a great tactic to add to your advertising strategy. We’ll be covering: What are Social Display Ads? Which Social Channels Can You Create Ads From? […]
Marketing Strategies For Digital Success
Digital marketing encompasses so many strategies. Here are the ones that matter the most. Digital marketing is creating, implementing, and managing a digital strategy to achieve business objectives. It encompasses all aspects of marketing, from planning and execution to measurement and optimization. Every business is different and will require a unique approach to achieving success. However, there […]
18 Benefits of Programmatic Media Buying
If you’re looking for ideas or content to inform your programmatic ad strategy, or to justify moving to a new Demand Side Platform (DSP) for improved results, this post is a solid resource. The benefits of programmatic media buying for your brand. More specifically, when you understand the advantages you gain when using programmatic on […]
