by Kedet | Sep 20, 2021 | Blog, News
Our blog, “How iOS 14’s Update Will Impact Your Facebook Ads,” has consistently taken the #1 spot in bringing the most traffic to our website for the past few months. It’s evident that brands and advertisers alike are concerned about how Apple’s revolutionary move...
by Kedet | Sep 17, 2021 | Blog
Listen up! Audio advertising is a new, growing “stream” of digital advertising that is a force to be reckoned with, and the COVID-19 pandemic is fueling the consumption of audio as it serves as on-the-go escapism. Did you know that since the pandemic,...
by Kedet | Sep 13, 2021 | Blog, Display Advertising, Search Advertising, Social Advertising, Video Advertising
We are on the cusp of entering a post-pandemic era. It’s been a year of lockdowns and social distancing. With the rollout of the vaccines, it’s like seeing the light at the end of the tunnel! People can see their loved ones again, hang out, socialize and...
by Kedet | Aug 22, 2021 | Blog, Kedet
If you’re exploring programmatic advertising, you most certainly would have come across the terms SSP and DSP. Are you wondering what makes them different from each other? Both Demand Side Platforms and Supply Side Platforms are involved in the programmatic...
by Kedet | Aug 16, 2021 | Blog
As a digital marketer, the “Customer Journey” isn’t anything new. But sometimes, going back to basics helps us evaluate what we know, but also identify opportunities we might have missed before! Plus, Google introduced the concept of “micro-moments” back in 2015:...
