We’ve always shared marketing tips on the Advertising Institute blog. In this article, we’re veering off our typical route on paid ads and are going to discuss web design and Search Engine Optimization (SEO). Why? Well, your website is your sales person...
Google Analytics is a tool to monitor website performance and identify areas for improvement for the entirety of the customer journey. In this blog, we will discuss Google Analytics 4, and if you should have it set up for your business. What is Google Analytics? What...
Did you know that 92% of the online population uses emojis? It basically transcends language and culture! Emojis are a fun way to express ourselves online when communicating with others. Not only does it make conversations with friends online easier, but emojis can...
Programmatic Direct is nowhere near the same as Real-Time Bidding. A lot of marketing jargon can be confusing. What you need is a point by point breakdown of how each of these programmatic elements is different. Something you could clearly explain at a meeting....
We’d seen a lot of traction with our 11 Social Media Stats in 2021 blog and decided we’d do an updated version for 2022. We’ve compiled a list of digital marketing statistics on a variety of different channels that may provide insights for your ad strategy! Social...
