2023 Ad Trends to Look Out For

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Get a leg up on your competition with these 2023 ad trend insights and tips. (You might want to shake up your digital strategy this year!) It’s the new year! Can you believe it’s 2023? This is how we feel sometimes:   At the beginning of each year, we like to write a blog featuring […]

12-Month Marketing Calendar

Ever experience dry spells with your marketing strategy? What if there was a way to spice it up all year long? There are so many seasonal holidays and events worth celebrating throughout the year. For brand marketers, that means more opportunities to maximize your ROI! Of course, we know there’s Black Friday and holiday sales […]

10 Benefits of Programmatic Advertising for eCommerce Platforms

If you’re looking to improve your eCommerce platform, consider programmatic advertising. It can provide many benefits, including increased sales and improved ROI. As eCommerce platforms continue to grow in popularity, so does programmatic advertising. The benefits of programmatic advertising for eCommerce platforms aren’t always clear, but one thing is certain: it’s here to stay. According […]

How to Optimize Your Content to Match Search Intent

Can’t take your content from the top 10 to the top 3? Matching search intent may be the key. Read this guide and learn how to match content and user intent. Producing content is a crucial part of the marketing strategy for many companies. It’s often the only way to kickstart organic search as a […]

Great Examples of Holiday Ads

T’is the season to eat, drink and be merry. To get you into the mood for inspiration, we’ve put together our list of favorite holiday ads and campaigns. As part of our “Great Ad Examples” series, we explore the creme de la crop of ads around the biggest days of the year to build a […]

5 Email Marketing Metrics to Track & Boost Your Analytics

Email Marketing is essential to any digital marketing strategy. Here are the five metrics you need to be tracking and analyzing! When people talk about email marketing, they mention the most common mistakes to avoid or bring successful examples to follow in the first place. While email marketing metrics unreasonably shift to the second clasp. […]

7 Ways to Create Content that Helps to Achieve Your Business Goals

Content is one of the most important things brands need to thrive in the digital world. It helps companies in different ways, such as building trust, increasing brand awareness, driving website traffic, and even generating leads. In this digital world, content has now become more crucial than only a marketing tool. Brands need to develop […]

Google Privacy Sandbox Explained

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Ch-ch-changes: recently, there’s been a lot of technology innovations and policy changes shaking up the ad tech landscape, including the introduction of the Google Privacy Sandbox. Recently, movers and shakers of the internet age, such as Apple, are moving towards giving users back more autonomy in terms of their privacy.  Google announced in 2020 that […]

A Guide to Pinterest Advertising

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Pinterest is a social media channel that is often overlooked when it comes to advertising. But who doesn’t have at least one Pinterest board with saved recipes that look delicious? Or of future dream vacation destinations? It’s a highly visual and engaging platform that marketers should consider!In this blog, we’ll give you the lo-down on Pinterest […]

Web Design & SEO: 10 Key Factors to Optimize for Top Rankings

We’ve always shared marketing tips on the Advertising Institute blog. In this article, we’re veering off our typical route on paid ads and are going to discuss web design and Search Engine Optimization (SEO). Why? Well, your website is your sales person working 24/7 for your brand. Having a well-structured website optimized for performance helps with organic traffic (which […]