by Kedet | Nov 27, 2021 | Blog, Display Advertising, Uncategorized
Google Analytics is a tool to monitor website performance and identify areas for improvement for the entirety of the customer journey. In this blog, we will discuss Google Analytics 4, and if you should have it set up for your business. What is Google Analytics? What...
by Kedet | Nov 22, 2021 | Blog
When it comes to an ad campaign, whether it be Paid Search or Display Ads, your goal is to get the user to click on the ad and go to your landing page. In a previous blog, we dissected the anatomy of an ad creative. This blog is a direct accompaniment, with a focus on...
by Kedet | Nov 16, 2021 | Blog, Display Advertising, Search Advertising, Shopping
Microsoft vs Google Ads — it’s an online ad titan showdown! Google Ads have always been the king of PPC. However, in 2020, marketers had spent a total of $7.8 billion on Microsoft Advertising (or previously known as Bing Ads), an increase of 35% since 2016. This...
by Kedet | Nov 8, 2021 | Blog
Digital marketing encompasses paid advertising, design, content marketing, social media, PR, SEO…and so much more. Because of this, many brands need supplementary support for specific marketing needs, and that’s where digital marketing agencies come in—to...
by Kedet | Nov 8, 2021 | Blog, Uncategorized
Wow, did 2021 fly by or what! The holiday season is coming–that means Black Friday, Cyber Monday, Boxing Day etc. are all lined up for the end of this year, and consumers are ready to shop. A survey conducted recently showed that 55% of consumers plan to shop...
