8 Great Examples of Video Advertising From Big Brands

Check out some great video advertising examples from big brands and get inspired today. Scrolling through reels and watching videos has become a common pastime, and there’s a good chance you’ve watched at least one video today. Savvy brands capitalize on this, integrating their ads into content people regularly consume, maximizing online engagement.This article discusses […]

Will Augmented Reality Drive the Future of Advertising?

Augmented Reality is a transformative force behind digital advertising. Yet, is it a volatile trend or an innovation that will keep reshaping the industry? The stuff of science fiction brought to life! Augmented Reality (AR) changes the way how we perceive and interact with our surroundings by blending the physical and digital worlds. In the […]

Why You Need a Cookie Consent Banner for Your Website

cookie consent splash art

Here are the reasons why you need to implement a cookie consent banner on your website (if you haven’t already)! As we’ve discussed in previous blogs, the world is shifting towards a cookieless future. With more emphasis being placed on user privacy, there are more rules and regulations around the world. Working in any industry, […]

6 Proven Strategies for Boosting SEO with Image Optimization

Image optimization is a simple strategy to up your SEO game. Here are some easy tips to implement! If an acquaintance gave you a paragraph about their favorite product, would you actually read it or just skim through it? Let’s be honest, most of us will probably do the latter. Honestly, reading long passages on […]

The Guide To Using AI For Keyword Research

As a digital marketer, using the right keywords in campaigns is crucial. Here’s how AI can help! Effective keyword research is the key to unlocking higher search engine results, attracting more traffic, and creating more optimized digital content in general. AI is revolutionizing digital marketing, and it’s long been incorporated into keyword research to improve […]

Top 4 Examples of Mobile Marketing & Why They Work

Here are some great examples of how brands have utilized their mobile apps to elevate their marketing strategy! In today’s tech-savvy world, where smartphones have become an irreplaceable part of our lives, the need to incorporate mobile-centric strategies in your marketing mix is no longer just an advantage—it’s a necessity. Enter mobile app marketing, a […]

5 Ways To Generate Marketing Leads For Real Estate

As a realtor, do you find it challenging to generate leads? Discover 5 effective ways to draw potential clients through real estate marketing. As a real estate agent, you know how seasonal property sales are and how you need to hustle to keep the leads coming in consistently. Sure, you could pay a third party […]

7 Steps to Crafting a Memorable Brand Story

Ready to captivate your audience and leave a lasting impression? Unlock the secrets to brand storytelling that resonates! The art of marketing has always entailed putting a brand story together to engage with the customer. It is a continuous process where you keep on adding new details to a story that never seems to end. […]

Chatbots vs. Human Help: Which One is Better?

Uncover the advantages and drawbacks of chatbots and human assistance in the context of customer service and digital marketing! From customer service to social media interactions, chatbots have seamlessly integrated into our online experiences. In fact, about 93% of American customers have interacted with a chatbot in the past 24 months. That’s according to a study conducted […]