Great Examples of Super Bowl Ads
Super Bowl commercials are the peak of advertising when it comes to reach and budget. Get inspired with our curated faves!
2023 Ad Trends to Look Out For
Get a leg up on your competition with these 2023 ad trend insights and tips. (You might want to shake up your digital strategy this year!)
12-Month Marketing Calendar
Ever experience dry spells with your marketing strategy? What if there was a way to spice it up all year long? There are so many seasonal holidays and events worth celebrating throughout the year. For brand marketers, that means more opportunities to maximize your ROI! Of course, we know there’s Black Friday and holiday sales in the fall and winter (check out our Holiday Marketing Guide here), but in the other months, there are many days to build marketing strategies around too. We’ve created this Ad Calendar for any and every marketer. It covers all twelve months of the year, highlighting specific holidays, popular events, and fun national holidays (such as the International Day of Happiness). We also categorized them into industries, ranging from tourism, and retail, to healthcare. This will be especially handy when planning marketing initiatives–not just advertising campaigns. You can plan for social media content (posts, stories etc.), blogs, online offers, and so much more. You may already have a good sense of what campaigns you’ll run for your brand this year, but this calendar will still be helpful for you to discover something new and step out of your comfort zone! Why You Need It Seize the Day Jot down the dates and events that jump out to you. Pop them into your content calendar. Whether you use Hootsuite or Later.com as an automated social scheduler, this will give you new ideas every month! Outside the Box Brainstorm with your team what marketing content you can create around these dates. Also, note it doesn’t necessarily have to be for your product offering. You can use it to promote your company culture and celebrate your employees. Covering All Bases We break out the dates to remember for 11 different prominent industries. Some events might be industry-adjacent and worth partnering up with a local business to create a campaign. No More Marketing Dry Spells. Be Inspired Every Day. Download Now
10 Benefits of Programmatic Advertising for eCommerce Platforms
If you’re looking to improve your eCommerce platform, consider programmatic advertising. It can provide many benefits, including increased sales and improved ROI.
How to Optimize Your Content to Match Search Intent
Can’t take your content from the top 10 to the top 3? Matching search intent may be the key. Read this guide and learn how to match content and user intent.
5 Email Marketing Metrics to Track & Boost Your Analytics
Email Marketing is essential to any digital marketing strategy. Here are the five metrics you need to be tracking and analyzing!
7 Ways to Create Content that Helps to Achieve Your Business Goals
Content is one of the most important things brands need to thrive in the digital world. It helps companies in different ways, such as building trust, increasing brand awareness, driving website traffic, and even generating leads. In this digital world, content has now become more crucial than only a marketing tool. Brands need to develop high-quality, unique, and engaging content regularly. Otherwise, they can be left far behind their competitors in the race to attract more consumers and convert potential customers into paying clients. However, creating content isn’t enough; it should be engaging, informative, entertaining, unique, and resonating with the targeted audience. Otherwise, it will be lost in the sea of already developed content over the web. Also, the content you generate is useless if it doesn’t pay you back with a higher ROI (Return on Investment). That is why, as a business owner, you must know how to create content that can assist you in achieving your selected goals. So, the question is, how to create lucrative and money-making content? This article will answer the question. Let’s dive in! Editor’s Note This will be a living document and we will continue to add more tips along the way. Develop Content that Your Audience Needs Content marketing plays a huge role in achieving success. Recent data shows that 71% of content marketers have seen content marketing grow in significance in the past year, where 40% of marketers have a well-documented content marketing strategy. Additionally, 78% of content marketers reported that their organizations plan to invest or continue investing in video, with 48% of marketers having a monthly budget of up to $5000 dedicated to content marketing. Many brands focus on their goals instead of their audience’s needs. They only create marketing copy to sell their products or services. However, consumers don’t necessarily want to see this type of content all the time. Most prefer informative content over marketing one. So, you need to strike a balance between creating content that informs and offers value with effective content that sells. Analyze what your target audience is looking for and focus on providing the answers to their queries. Think about where they are in the customer journey. This will establish trust, which will help make them more receptive to the solutions you are offering. So, first and foremost, never forget your audience’s needs, and pain points! Use the Appropriate Language While developing content, you must use appropriate language that your targeted audience understands. For example, the way you write for a Gen Z audience would probably be very different than writing for scholars. Select your word selection carefully, and make sure it flows well. We always recommend positioning yourself as an expert and thought leader in your industry when you develop the content. You need to try and grip their attention quickly, and have a resonating voice, or else they will tune out quickly and hop over to your competitors’ content that may be more up their alley! Focus on Providing Information Whenever consumers click on a blog, video, or podcast, most probably, they are looking for some information they don’t have. So when you’re creating content, you should welcome them with some unique information or data that can fulfill this need. Once they find your content informative, they will visit you again and again (and even sign-up for your newsletter!). That’s how you can grab their attention, win their trust and encourage them to buy whatever you sell, whether it is an idea, service, or product. For that purpose alone, you should put time into researching the selected topic. Content backed by solid research encourages readers, viewers, and listeners to share it over multiple platforms. That’s how you can also reach a wider audience through owned and earned media! Reproduce the Most Liked Content in Your Niche This is one of the content marketing techniques that marketers use, specifically for generating SEO content. When you research what kind of articles you published and what type of response they get, you will reach some articles that got a huge appreciation from everyone. Use those topics and your favorite tips for creating your own article. To make the process more efficient, consider the help of a rephrasing tool. A paraphrasing tool will help you recreate it in the least possible time by using more appropriate words and terminologies. Furthermore, some rewording tools also recreate the sentences and make them more engaging and attractive that the audience loves to read. Of course, you need to give it that human touch, be sure to grammar check and ensure it flows well, ensuring it’s different enough from the original source. Some tips for doing this include: Rearranging the tips Breaking down content into bullet points Add images or infographics to spruce up your content Using the AI Image Generator from PicsArt, you can quickly generate unique images to add to your content. This tool offers a wide selection of stock photos and illustrations that you can customize with text, logos and more. With AI Image Generator, you can create stunning visuals with ease. Source rephrasing content for multiple different articles you like that cover similar topics So, assistance from a smart tool combined with your business mind means you’re more equipped than ever to regularly reproduce the articles that have mass appeal! Ensure Uniqueness All of your content is useless if it isn’t unique. It doesn’t matter what kind of content you are generating; if it has some kind of plagiarism, your content will backfire, especially when you are developing text-based content. That’s why you should always check plagiarism in your content with a reliable plagiarism checker. If plagiarism is detected, make your content unique before publishing/using it. Remain Consistent with Brand Voice and Values Stay true to yourself. Even if you’re working on content with rephrasing, you need to have it align with your brand voice – and be sure to stay consistent. It’s how your audience relates to you and identifies your brand. So whether writing a blog, marketing copy, video, podcast, or ad, stick to your
Google Privacy Sandbox Explained
Ch-ch-changes: recently, there’s been a lot of technology innovations and policy changes shaking up the ad tech landscape, including the introduction of the Google Privacy Sandbox. Recently, movers and shakers of the internet age, such as Apple, are moving towards giving users back more autonomy in terms of their privacy. Google announced in 2020 that they plan to eliminate third-party cookies. This was a big disruption in the advertising industry as these cookies held precious consumer behavior data that defined ad strategies. As a follow-up, the Privacy Sandbox was introduced as a solution. In this blog, we’ll provide a detailed overview of Google’s Privacy Sandbox! Here’s an outline of what we will cover: Cookieless Future, Postponed Until 2024 (Updates) What is Going On With Google’s Privacy Sandbox What Google Has Shared So Far What This Means For Marketers Next Steps Editor’s Note: This blog will act as a living document and we will update it whenever new information is released. Last update: 2022-08-22 To read more about recent technology and policy changes, check out these articles: How iOS14’s Update Will Impact Your Facebook Ads Will Google Removing Third-Party Cookies Impact My Business? How GDPR Will Impact Your Programmatic Process Cookieless Future, Postponed Until 2024 Google’s goal was to phase out third-party cookies by 2022 completely, but that has been repeatedly pushed back; the most recent date range was the second half of 2024. Why the delay? In 2021, both the United States and European Union began investigating whether Google breached anti-trust laws with their ad tech policies. Google collects data to be used for targeted advertising purposes, it sells advertising space and also acts as an online advertising intermediary. So Google is present at almost all levels of the supply chain for online display advertising. We are concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack. Another reason for the timeline extension is that Google also needs time to evaluate the new tech, gather industry feedback before the official rollout of implementation. Google says: We believe that the Privacy Sandbox will provide the best privacy protections for everyone. By ensuring that the ecosystem can support their businesses without tracking individuals across the web, we can all ensure that free access to content continues. It’s important to note that the Privacy Sandbox was created as part of Google’s roadmap for the future of the open web (and to comply with anti-trust laws). The two primary goals are to: 1. Improve user privacy2. Provide businesses with insights and tools for a successful online strategy. (We want that sweet, sweet data.) Later in this blog, you’ll learn the details of how the Privacy Sandbox will work, but in this section, we’ll talk about Google’s most recent updates. Long story short: Google has been running tests and deploying new privacy technologies for the past two years. Google says: The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome. This feedback aligns with our commitment to the CMA to ensure that the Privacy Sandbox provides effective, privacy-preserving technologies and the industry has sufficient time to adopt these new solutions. After receiving feedback from industry peers, Google has begun introducing testing windows. More Privacy Sandbox trials will be rolled out to millions of users worldwide, starting in August 2022. The trial population is planned to increase this year gradually and into 2023. For the Privacy Sandbox trial users, they will see a prompt like this: They predict that the Privacy Sandbox API will be generally available in Q3 of 2023. Marketers and ad publishers should start the process of data migration in the next 12 months. Advertisers rejoice! We’ll now have more time to work together to find alternative best practices for audience targeting. In the meantime, we still recommend building your brand’s email list, as first-party data will be king in the long run. On a related note, Google announced that July 1st, 2023 is the date Universal Analytics is officially retiring. Any company with a website should have fully transitioned to Google Analytics 4 by then (find out what you need to do to get ready). It’s all part of the bigger plan of a cookieless future. Now, to learn more about the Privacy Sandbox, check out the rest of this blog! What is Going On with Google’s Privacy Sandbox? What Following in Safari and Mozilla Firefox’s footsteps, Google will soon be phasing out third-party cookies on the Chrome browser. They are offering the “Privacy Sandbox” as an alternative option for collecting user data. Why Research shows that 83% of people are worried about companies tracking and collecting their data. This is what prompted Google to take action and offer greater control, choice, and transparency for internet users. Privacy Sandbox to Create a thriving web ecosystem that is respectful of users and private by default”. The most significant item in the Privacy Sandbox is Google’s proposal to move all user data into the browser where it will be stored and processed. This means that data stays on the user’s device and is privacy compliant. This is now table stakes and the gold standard for privacy. – Amit Kotecha, Permutive The goal is to build a more private web with transparent standards, encompassing: Ad targeting Measurement Fraud prevention and more This is Google’s way of paving an alternative path for the cookie-less future. Instead of third-party cookie tracking, it will be leveraging Chrome browsers’ which will collect anonymized browsing habits of their respective users. How Google will shift away from relying on third-party cookies to track user data by introducing a series of APIs to protect individual user privacy. They will do so by leveraging their Chrome browsers. APIs (Application Programming Interfaces) will replace cookies and track data like conversions and attribution. Google aims for the APIs to build the standards for the Privacy Sandbox. They will then work closely with advertisers and web users on their