Brands need to develop high-quality, unique, and engaging content regularly. Otherwise, they can be left far behind their competitors in the race to attract more consumers and convert potential customers into paying clients.
However, creating content isn’t enough; it should be engaging, informative, entertaining, unique, and resonating with the targeted audience. Otherwise, it will be lost in the sea of already developed content over the web.
Also, the content you generate is useless if it doesn’t pay you back with a higher ROI (Return on Investment). That is why, as a business owner, you must know how to create content that can assist you in achieving your selected goals.
So, the question is, how to create lucrative and money-making content? This article will answer the question. Let’s dive in!
Develop Content that Your Audience Needs
Analyze what your target audience is looking for and focus on providing the answers to their queries. Think about where they are in the customer journey. This will establish trust, which will help make them more receptive to the solutions you are offering. So, first and foremost, never forget your audience’s needs, and pain points!
Use the Appropriate Language
You need to try and grip their attention quickly, and have a resonating voice, or else they will tune out quickly and hop over to your competitors’ content that may be more up their alley!
Focus on Providing Information
For that purpose alone, you should put time into researching the selected topic. Content backed by solid research encourages readers, viewers, and listeners to share it over multiple platforms. That’s how you can also reach a wider audience through owned and earned media!
Reproduce the Most Liked Content in Your Niche
A paraphrasing tool will help you recreate it in the least possible time by using more appropriate words and terminologies. Furthermore, some rewording tools also recreate the sentences and make them more engaging and attractive that the audience loves to read.
Of course, you need to give it that human touch, be sure to grammar check and ensure it flows well, ensuring it’s different enough from the original source. Some tips for doing this include:
- Rearranging the tips
- Breaking down content into bullet points
- Add images or infographics to spruce up your content
- Source rephrasing content for multiple different articles you like that cover similar topics
Remain Consistent with Brand Voice and Values
However, you should carefully design your content as there is a thin line between evoking or provoking emotions. Unless your brand is made to be disruptive and provocative! You must not cross the line as it could harm your overall brand reputation.
We like how Wendy’s established a Twitter brand identity and voice that’s sassy but not mean-spirited (it’s humorous and entertaining):
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