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BigQuery: Transform Your Marketing – Centralized Data, Superior Insights

Combine the power of BigQuery with War Room’s expertise to drive smarter campaigns, enhanced targeting, and measurable ROAS.

BigQuery: Transform Your Marketing – Centralized Data, Superior Insights

header mobile.pngCombine the power of BigQuery with War Room’s expertise to drive smarter campaigns, enhanced targeting, and measurable ROAS.

 

 

 

 

 

 

 

 

 

 

 

What is BigQuery?

BigQuery is Google’s powerful cloud-based data warehouse. It’s designed to centralize, analyze, and scale massive datasets in real-time. At War Room, we help integrate BigQuery to future-proof your marketing strategy. 

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Why Use BigQuery?

At War Room, our approach to BigQuery is designed to ensure a seamless transition and empower your team to maximize its potential. From setup to ongoing support, we provide the tools and knowledge needed to transform your data into actionable insights, driving improved performance and long-term business success.

Discover more key benefits of using BigQuery by clicking below:

Centralized Data Management

BigQuery consolidates your data from multiple sources: CRMs, ad channelsplatforms, and more, into one centralized system, enabling seamless analysis and better decision-making.

Comprehensive Data Integration

BigQuery goes beyond campaign data by integrating sources like Ascent360, delivering a holistic view of your business metrics for informed decision-making.

Full Control Over First-Party Data

Maintain complete control over your first-party data - how it’s collected, stored, and used; ensuring compliance with governance policies and maximizing its value.

Efficient Handling of Large Datasets

BigQuery is built to process and analyze massive datasets quickly and accurately, making it ideal for managing vast amounts of first-party data.

SQL Query Support

With native support for SQL, BigQuery enables analysts and data scientists to extract insights without requiring extensive programming skills, enhancing accessibility and usability.

Enhanced Audience Insights

Use first-party data from CRMs, GA4, and campaigns to create detailed audience profiles. These profiles allow for precise targeting and personalized marketing, which is key to success in a cookieless future.

Predictive Audiences

Integrate with tools like Google Analytics 4 (GA4) to create predictive audiences, enabling highly effective targeting based on user behavior and likelihood to convert.

Machine Learning Capabilities

Build and deploy machine learning models directly within BigQuery using BigQuery ML. This unlocks advanced analytics and predictive modeling for more strategic decision-making.

Behavioral Insights

Leverage first-party data to gain deep insights into user behavior, preferences, and journeys, empowering your business to make informed, data-driven decisions.

Long-Term Data Retention

Unlike platforms with short data retention limits, BigQuery supports extended storage for analyzing seasonal trends, long-term campaign performance, and overall business growth.

Future-Ready Infrastructure

BigQuery equips you to connect online and offline touchpoints while adapting to evolving privacy regulations and industry changes, ensuring your campaigns remain effective.

Why Choose BigQuery with War Room?

Centralized Data Ownership
Enjoy full access to your data while leveraging War Room’s hosted instance for BigQuery integration. Hosting on our account unlocks advanced features like predictive dashboards and AI-powered tools, powered by seamless integration with third-party data. You’ll retain admin access to your account and can export your data at any time, ensuring flexibility and transparency
Unified Insights Across Platforms
Integrate data from CRMs, newsletters, email campaigns, and more for a 360° view of customer journeys. This holistic perspective supports precise targeting and optimization.
Kedet™ Integration
Kedet™, War Room’s proprietary platform, powers advanced tools like the AI Analyst and Creative Recommendation Engine. Access its full capabilities with War Room integration, including predictive insights from third-party sources like Expedia.
Boost Campaign Performance
By utilizing predictive analytics and machine learning, you can identify high-value audiences, refine targeting, and drive a better ROAS.
Future-Proof Your Data Strategy
Stay ahead in a cookieless future with unified data. Connect offline and online touchpoints and build campaigns that adapt to evolving privacy regulations and digital trends!
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Your data holds the key to smarter campaigns and better results.
Discover how BigQuery can revolutionize your strategy!

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Our Offerings

At War Room, we understand that data can be daunting. That’s why we’ve broken down the complexities of BigQuery into two tailored solutions, designed to meet businesses at any stage of their analytics journey:

  • BigQuery Connect (GA4 Essentials Integration): This strictly integrates BigQuery with Google Analytics 4.
  • BigQuery Pro (Comprehensive Integration): This is a BigQuery integration with all of you data sources, including GA4.

BigQuery Connect

GA4 Essentials Integration
All of the benefits below are only possible for GA4 data with this package

Advanced Data Analytics

You’ll get access to the raw event-level data, which is much more granular than what’s available in the GA4 interface. This allows for deeper insights and custom analysis that goes beyond GA4’s standard reporting.

In addition, BigQuery allows you to run custom SQL queries, enabling you to combine their GA4 data with other datasets, run predictive models, or create advanced segmentation tailored to your specific business needs.

GA4 reports is based on sampled data, especially for high-traffic websites. With BigQuery, you can work with the full, unsampled dataset, ensuring more accurate insights and better decision-making.

Unlike GA4’s interface where data retention is limited (e.g., 14 months), BigQuery allows you to store data for as long as you need, making historical trend analysis much easier.

Connect your BigQuery data with tools like Tableau, Looker Studio or Power BI to create sophisticated, real-time dashboards that visualize data the way you want it.

You’ll get access to the raw event-level data, which is much more granular than what’s available in the GA4 interface. This allows for deeper insights and custom analysis that goes beyond GA4’s standard reporting.

In addition, BigQuery allows you to run custom SQL queries, enabling you to combine their GA4 data with other datasets, run predictive models, or create advanced segmentation tailored to your specific business needs.

You have complete control over your data in BigQuery, allowing them to set custom permissions, ensure compliance with data privacy laws, and protect sensitive customer information.

BigQuery Pro

Comprehensive Integration
 This includes everything under BigQuery Connect, plus integration of all of your data sources, as well as the features below

Unified Advanced Analytics

By integrating BigQuery, our team can perform unified analysis across all data sources. This allows the attribution of conversions to specific campaigns and touchpoints.

With these insights, the most effective campaigns can be identified, optimizing ad spend for higher returns.

BigQuery enables the integration of data from all data sources (Kedet, GA4, and CRM) to create comprehensive audience segments. 

This leads to more precise targeting, higher engagement rates, and improved conversion rates. Without BigQuery, audience data remains siloed within individual platforms, limiting the ability to optimize holistically.

 

Integrating all channels in BigQuery allows for cross-data analysis. This holistic view enhances the ability to gain actionable insights, optimize campaigns, and ultimately improve ROI from marketing efforts.

Our Process

 

At War Room, our approach to BigQuery is designed to ensure a seamless transition and empower your team to maximize its potential. From setup to ongoing support, we provide the tools and knowledge needed to transform your data into actionable insights, driving improved performance and long-term business success.

Initial Data Transition

We securely migrate your existing data to prepare it for integration with BigQuery, ensuring a solid foundation for success

Data Sources Integration

Our team reviews and develops schemas, integrates your CRM, ad platforms, GA4, and other data sources into BigQuery, and conducts configuration and testing to ensure accuracy and smooth data flow.

Google Cloud Platform Setup

We configure your Google Cloud Platform environment for efficient operation, ensuring BigQuery runs seamlessly within your infrastructure.

Kedet Data Analyst

Deploy Kedet’s AI tools to streamline data analysis, delivering actionable insights that drive smarter marketing strategies, informed decision-making, and business growth.

BigQuery Integration & Reporting

Integrate BigQuery with the Kedet dashboard to enable real-time GA4 data visualization, audience segmentation, and actionable insights through dynamic reporting.

Training & Support

Our hands-on training and ongoing support empower your team to confidently leverage BigQuery for advanced, data-driven decision-making.

Benefits of BigQuery with War Room

For Your Team

Complete ownership of all campaign and performance data.

Direct access to actionable insights—no intermediaries needed.

For Your Campaigns

Potentially increase campaign efficiency by up to 20% with enhanced targeting and attribution.

For Your Future

Retain and analyze data for long-term strategic planning.

Unlock predictive insights with BigQuery and Kedet™’s machine learning and AI.

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Don't just take our word for it:

Vancouver Canucks

James Lu, Digital Analyst, Canucks Sports & Entertainment

"War Room was able to provide and exceed the amount of impressions and clicks they had projected and budgeted for. Even I myself just browsing the internet could find ads in ESPN, Kijiji, and that’s when we realized wow…the reach of their display ad platform is impressive, and hit users we could never hit before. It was a big win for us."

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Accord Financial

Darcy Kindred, VP of Operations, Canada Small Business Finance

"I highly recommended War Room. The campaign we conducted with War Room ended up getting our name in front of 3 million people who had some sort of connection with small business – in a country of 38 million people. Without question it was the largest and most successful brand development exercise we’ve ever done."

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SkiBig3

Sarah Pearson, Director of Marketing

"Working with War Room, we’ve been able to be incredibly connected with our team and they’re very responsive to our requests. We had a very tough year with a lot of things moving at a very rapid pace. Our team at War Room was able to be incredibly nimble and get back to us as quickly as possible. They changed things on a dime and it actually benefited us keeping us in the market during a challenging time."

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Whistler Medical Aesthetics

Dr. Sarah Kennea, Founder & Medical Director

"I initially spoke to Mike, the CEO of War Room, and he alleviated all of my concerns about working with a professional agency. The briefings were positive and realistic, this was a long-term project, that needed commitment from us and I was happy to work with them. The Account Managers are amazing. Above all else, they listen. I highly recommend War Room."

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Want Smarter Campaigns?

Unlock the full potential of your data. Book a Discovery Meeting and see how War Room can help transform your marketing strategy with BigQuery!

 

Want Smarter Campaigns?

Unlock the full potential of your data. Schedule a consultation today and see how War Room can help transform your marketing strategy with BigQuery!

 

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