What is Cohort-Based Advertising?

What is Cohort-Based Advertising?

Why is there talk of shifting towards Cohort-Based Advertising? What does it even mean? Find out below. User privacy has been top-of-mind in the current digital age we’re in, resulting in a shift to a cookie-less internet in the near future. But what about...
360° Degrees of Data-Driven Marketing

360° Degrees of Data-Driven Marketing

A data-driven approach drives customer activity. Let me ask you a question that many brands and advertisers surprisingly get wrong: What comes first: the why, or the what? If you look at many successful brands like Nike and Apple, we know that they are the most widely...