5 Lessons From 500 Ads In 5 Minutes
Want to know what the ultimate AdWords ad would look like? Read through to the bottom to find out. Sure, you could say it’s been a busy month here at the War Room; between client campaigns, optimizing search ads and analyzing over 500 ads to distil this fine,...
New Year, New Expanded Text Ads for Google
The Countdown to Expanded Text Ads Out with the old, in with the new… In other words, Goodbye Standard Text Ads, Hello Expanded Text Ads! That’s definitely an old adage that folks are apt to use when describing the New Year and all the changes they’re planning to make...
Weighing Google vs Bing For Digital Campaigns
Google vs Bing, which do you use? If you’re like me, the Google vs Bing controversy isn’t even a conversation, as Bing is not on our radar when it comes to search engines. Even though it’s Microsoft’s search engine, I’ve been a ‘Googler’ for as long as I can remember...
Google’s New Update Changes Everything
Google’s Performance Summit revealed a few updates and features we expected, but one update caught us by surprise. Sure, bigger focuses on mobile optimization, bigger text ads, device-agnostic bidding adjustments, and ads within Google Maps were updates we could...
