by Kedet | Apr 19, 2021 | AdWords, Blog, Display Advertising, Mobile Advertising, Native Advertising, Remarketing, Search Advertising, Shopping, Social Advertising, Video Advertising
So, you’re running a marketing campaign, but not sure what advertising channel to choose? Advertising means bringing attention to a brand’s product or service and implementing specific tactics to achieve campaign objectives, such as increasing brand awareness or...
by Mike Tyler | Jul 4, 2017 | AdWords, Blog, Search Advertising
Want to know what the ultimate AdWords ad would look like? Read through to the bottom to find out. Sure, you could say it’s been a busy month here at the War Room; between client campaigns, optimizing search ads and analyzing over 500 ads to distil this fine,...
by Mike Tyler | Dec 15, 2016 | AdWords, Blog, Search Advertising
The Countdown to Expanded Text Ads Out with the old, in with the new… In other words, Goodbye Standard Text Ads, Hello Expanded Text Ads! That’s definitely an old adage that folks are apt to use when describing the New Year and all the changes they’re planning to make...
by Mike Tyler | Dec 15, 2016 | AdWords, Blog, Search Advertising
Google vs Bing, which do you use? If you’re like me, the Google vs Bing controversy isn’t even a conversation, as Bing is not on our radar when it comes to search engines. Even though it’s Microsoft’s search engine, I’ve been a ‘Googler’ for as long as I can remember...
by Mike Tyler | Aug 2, 2016 | AdWords, Blog, Search Advertising
Google’s Performance Summit revealed a few updates and features we expected, but one update caught us by surprise. Sure, bigger focuses on mobile optimization, bigger text ads, device-agnostic bidding adjustments, and ads within Google Maps were updates we could...
by Mike Tyler | Jan 25, 2016 | AdWords, Blog, Display Advertising, Search Advertising
Think of targeting online users like archery. Striking with a sharp arrow has the most impact. With many targets, make sure you’re aiming at the right target–at the right place. Now, if we equate the “arrow” to things like landing page...
