Advanced Tracking Setup
Implemented tracking for clicks and conversions to gain precise insights into user behavior and campaign performance.
Onnit, a health and wellness brand founded by Joe Rogan, offers supplements, fitness equipment, and nutrition products designed to optimize mental and physical performance. War Room partnered with Onnit to enhance their eCommerce sales and strengthen their online presence.
Results
Our digital ad strategy delivered outstanding results for Onnit:
223%
Increase in Conversions
The campaign drove a substantial rise in conversions, demonstrating the effectiveness of our targeted approach.
65%
Decrease in Cost per Acquisition
(CPA): Optimizing ad spend and targeting the right audience led to a significant reduction in CPA.
135%
Increase in Conversion Rate
The strategies implemented resulted in a marked improvement in the conversion rate, turning more website visitors into customers.
400%
Increase in Traffic
Efforts drove a significatnt surge in traffic to Onnit’s website, increasing the number of potential customers and overall brand exposure.
How Did We Do It?
The Challenge
Stamina, Endurance, Targeting?
The nutritional supplements and fitness products market is highly competitive. Onnit needed to stand out and ensure its products were visible to the right audience, cutting through the noise in a crowded space.
The Strategy
Elevated Performance
War Room developed a comprehensive digital ad strategy to engage users throughout their buying journey.
Our approach included advanced tracking, custom audience segments, dynamic product ads, and re-engagement campaigns. Key strategies included:
Custom Audience Segments
Created targeted audience segments based on demographics, interests, and behaviors to ensure ads were shown to the most relevant prospects.
Dynamic Product Ads
Used dynamic product ads to showcase Onnit's diverse range of products, personalized to each user's preferences and past interactions.
Re-Engagement Campaigns
Targeted users who had previously shown interest in Onnit's products but had not completed a purchase.
Programmatic Native and Display Ads
Placed Native and Display ads across various platforms to increase brand visibility and drive traffic to the website.
Conclusion
Make Every Ad (and Workout) Count!
War Room’s digital marketing strategy helped Onnit thrive in a competitive market.
Our targeted approach significantly:
- boosted conversions,
- reduced CPA
- increased website traffic
This case study highlights the power of targeted programmatic advertising for eCommerce success!
Working with War Room transformed our online sales. We saw a 223% increase in conversions and a 65% drop in CPA.
Their expertise in creating dynamic ads and managing our campaigns made all the difference!
Orlando Rio
Onnit
Contact us today to get started.
Boost your eCommerce sales with War Room’s expert digital advertising.
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