Technical Marketing

Enhance your strategy with accurate, detailed data insights!

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Introducing: Technical Marketing.

At War Room, we understand the importance of data transparency and compliance in today’s digital landscape.

Our Technical Marketing services are designed to provide meticulous data tracking and analytics, empowering you with valuable insights to drive data-driven decisions.

Our Approach

Our Technical Marketing services are grounded in expertise and versatility. With our in-house team of experienced technical marketers, we offer a comprehensive range of services tailored to your specific needs.

Whether it’s migrating to Google Analytics (GA4), implementing BigQuery warehouses, ensuring cookie compliance, or setting up server-side tracking for websites of all complexities, our specialists are here to handle it all.

Proven Track Record

In 2023 alone, we successfully executed 55 Technical Marketing projects for our clients.

These projects have:

  • yielded tangible results
  • enhanced ad performance
  • provided actionable insights for informed decision-making


With our support, you can expect precise data management solutions that advance your performance insights and drive business growth.

Why Choose War Room?

Certified Experts

Our team consists of certified Google Marketing and Cloud experts, ensuring optimal infrastructure and marketing transformation.

Tailored Solutions

We understand that every business is unique. That's why we tailor our tech infrastructure to fit your specific needs, maximizing performance and making your budgets go further.

Marketing Transformation

Our proprietary approach accelerates marketing transformation and enhances business ROI by ensuring platform interoperability, data harmonization, and marketing maturity advancement.

Data Acceleration

Data security and privacy are paramount. Our team of data experts ensures maximum data integrity, enabling transparent, privacy by design, consented customer experiences, and advanced analytics supporting precise digital marketing.

Our Technical Marketing Services

Google Cloud Platform (GCP)

Our proficiency in GCP ensures that your digital infrastructure is underpinned by a secure, scalable, and performance-driven cloud environment.

BigQuery

With the impending phase-out of Universal Analytics (UA) data by 2024, we can seamlessly transition your data to BigQuery for long-term data retention and year-over-year comparisons.

Comprehensive Tracking Codes Implementation

We meticulously integrate tracking codes across your digital assets, guaranteeing the precision and accuracy of data collection. This data accuracy is the foundation for data-driven decision-making, leading to enhanced overall performance.

Advanced Data Implementation

Beyond the standard data setup, we tailor solutions to your website’s unique requirements. We can provide advanced data implementation to capture complete insights, enabling smarter decision-making and maximizing your data’s potential.

Google Tag Manager (GTM)

We ensure your tags comply with your Cookie Policy. By optimizing tag management, we contribute to a faster website experience, aligning seamlessly with your organization’s data compliance goals.

Server-Side Tracking Implementation

Our Server-Side Tracking Implementation service is designed to enhance data tracking intelligence. Transitioning tracking to the server side boosts website speed and data accuracy and offers a privacy-compliant alternative that transcends limitations such as Apple’s iOS restrictions. This shift significantly reduces reliance on third-party cookies, providing deeper insights into user behavior and maintaining tracking effectiveness in the ever-evolving digital landscape.

Technical Marketing Case Study: Sun Peaks Grand

Technical Marketing Case Study: Sun Peaks Grand

At War Room, we believe in delivering tangible results for our clients through our Technical Marketing expertise. One such success story is our collaboration with Sun Peaks Grand Hotel. Facing challenges with migrating to GA4, tracking high-quality data, and optimizing the user experience through analytics, Sun Peaks Grand turned to us for a comprehensive solution.

Our Approach

  • GA4 Migration: We helped facilitate the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), ensuring seamless compatibility with the latest tracking technologies and unlocking advanced features.
  • Hotel Availability Tracking: Custom event tracking in GA4 provided detailed insights into user behavior related to hotel bookings, enabling Sun Peaks Grand to optimize its availability search experience.
  • eCommerce Funnel Optimization: We configured custom eCommerce tracking in GA4 to monitor key steps within the user journey, identifying any drop-offs and providing recommendations for improvement.
  • Data Collection Strategy Enhancement: By configuring custom dimensions and metrics in GA4, we tailored the data collection strategy to capture relevant data points for informed decision-making.
  • Visualization Dashboard: A visualization dashboard was developed using Looker Studio, offering Sun Peaks Grand a user-friendly interface for real-time visualization of KPIs and analytics data.


The Results

Our tailored solutions empowered Sun Peaks Grand with actionable insights to drive better decision-making and improve the overall guest experience. As a result, Sun Peaks Grand experienced increased hotel bookings, contributing to elevated guest satisfaction and business success.

 

Better Data Starts Now.

Ready to unlock the full potential of your digital marketing efforts? Contact us today to learn more about how our Technical Marketing services can empower your business success in the ever-evolving digital landscape.