The Advertising Funnel

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Are you maximizing the potential of your digital ad strategy?

Ever wonder if Facebook is the best channel for your brand to drive leads? What about Youtube?

Fret not.

No matter your business size, industry, or ad budget, our guide is here to help you create a more measurable and effective ad strategy.

The Advertising Funnel is the visualization of how audiences turn into leads and then into customers. The visual funnel is top-down, starts wide, and narrows down like an upside-down cylinder.

Our guide breaks down how digital advertising fits in each stage of the customer journey – so you can set clear objectives, drive tangible results, and connect with your audience every step of the way.

Why You Need It

Build an Effective Strategy

Ever wondered what the best channels to run to target people at the top, middle, or bottom of the funnel are? Our guide walks you through the most effective digital channels for each stage.

Determine Appropriate Metrics

We highlight the Key Performance Indicators (KPIs) you should track in different areas of the customer journey. Knowing the right metrics to measure will give insight for optimizations!

Reach & Convert More Audiences

Follow our recommendations, and you’ll set your campaign objectives more accurately, reaching the audiences that are most likely to convert. It’ll make your ads actionable.

The Advertising Funnel Guide