Testimonial Link Building: How To Build Relations And Improve SEO

Rev up your SEO with testimonial link building tactics that also strengthen credibility. Dive into actionable strategies in this blog now!

As you may see, there is an active link to Matthew’s website under the video.
Result: Matthew got a DR90 homepage do-follow link, dramatically boosting his brand authority and ranking higher on Google.


But also massively effective.

  • Check what products and services your competitors recommend. Check out the resource pages of influencers in the same industry as you.
  • Pay attention to product launches in your niche on ProductHunt. Such companies often require testimonials to boost first sales.

As a result, you’ll have a list of potential websites for testimonial link building. It is better to keep them in such a spreadsheet:

Pro-tip: It is better to test several pitch variants to identify the one that converts the best.

Indeed, this is only the first email (the most important one). After that, you need to define the type of testimonial: will it be a short blurb or a video? How long should it be?

Eventually, don’t forget to track this step in your spreadsheet:

4. Write or Make a Video Testimonial

When the testimonial pitch gets a green light, it’s time for writing or video editing. Here are some best practices to write a compelling testimonial.

Bad Testimonial Example:

This service is great! I recommend it to all my friends!

Good Testimonial Example:

As a marketer using [product], I’ve used it for various tasks, including creating engaging social media posts, designing email marketing campaigns, and crafting stunning presentations. I’m impressed that it took me only 5-10 minutes to create visuals with [product].

The bad example has a strong chance of never being published. It has no value as it’s so generic and doesn’t offer any insights of your experience.

Your testimonial goal is to persuade potential buyers that a product/service is worth their time and money.
Here are some advice on crafting a killer testimonial:

  • Highlight a problem you tried to solve with a tool. Mention your goal or role in the company.
  • Mention features that helped you solve those issues.
  • Tell readers about the process. What metrics did a product influence? These can be the speed of content production, the conversion rate, sales, or website traffic.
  • Add a backlink to your website within the author bio part or a testimonial text.

5. Follow-Up If You Don’t Receive a Response After a Reasonable Period

If you don’t see a reply 3-5 days after sending the first email, send a polite follow-up email. People tend to read and forget things, or your email gets lost in the inbox/spam.

Here are some follow-up email examples for your inspiration:

We recommend tracking this process in the same spreadsheet:

By the way, there can be more than one follow-up. For instance, two or three with 2-3 day intervals.

6. Monitor Your Backlinks

Once you’ve got your backlinks live, monitoring them from time to time is vital. Why? Companies tend to change their websites, team members, and strategies. As a result, they can update the website and delete your testimonial.
Thanks to services like Google Analytics or Ahrefs, you can notice that and contact the company to fix the issue.

In Conclusion

Now you know why many marketers chose testimonial link building over other methods. Crafting testimonials is a practical approach for effortlessly getting free backlinks. By selecting products that resonate with your site and audience, you can secure links with significant weight in Google’s consideration.
Just follow these steps:

  1. Identify product websites in your niche.
  2. Find business email addresses to reach out to each of them.
  3. Pitch your testimonial idea.
  4. Write a testimonial.
  5. Follow-up if your email was ignored.
  6. Monitor backlinks.

Remember, consistency and genuine engagement are your best tools in this journey!

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