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Discover the key trends that are reshaping the eCommerce market and should be included in the marketing strategies for success in 2023 and beyond!
The world of commerce has witnessed a monumental shift in recent years with the advent of eCommerce. The ability to shop conveniently from the comfort of our homes, coupled with advancements in technology, has revolutionized the way we purchase goods and services.
And as we’re past the halfway mark of 2023 and 2024 coming soon, it’s crucial to stay ahead of the new trends to cater to consumer expectations and have an edge over the competition. In this article, we’ll guide you through the biggest trends that are gaining momentum in eCommerce and will have a huge impact on it, so you can get ready for it and have an ace up your sleeve!
You don’t need to be an analyst to see just how fast the eCommerce market has expanded. Only a year ago, the estimated worth of retail e-commerce in sales was $5.7 trillion, and, according to Statista, this figure is expected to grow by up to 11.51%, reaching the mark of $6.35 trillion in 2027. Additionally, approximately 2.64 billion people worldwide are expected to shop online in 2024.
All this shows that making online purchases has become the norm for a significant portion of the global population. Of course, this shift in consumer behavior could not go unnoticed, opening up new doors of opportunities for retail businesses and marketers.
Many companies have already successfully incorporated technological advancements into their marketing strategies. From virtual assistants dealing with customer inquiries 27/4 to personalized recommendations, to texting links in response abandoned carts, the eCommerce industry is reshaping the way we shop today. the eCommerce industry is reshaping the way we shop today.
However, we have only scratched the surface of the potential of technologies that continue to evolve without slowing down. So, what does the future have in stock for eCommerce? Let’s take a close look at the evolving trends to watch out for in 2023 and beyond.
AI has become a big thing. It’s been actively implemented in various industries and businesses, with more than 85% of companies either already using machine learning and AI techniques or planning to integrate them in the coming years. And this trend is only going to continue through 2023 and beyond.
With the help of AI, eCommerce platforms get access to the wealth of data generated by online users, including:
By harnessing AI, retailers can make sense of this data without putting hours into work and extract valuable insights that drive personalized experiences for customers.
Machine learning algorithms further enhance this process by segmenting customers into specific groups. For example, if they identify that a user has been searching for a caravan, sun cream, and some outdoor gear, they’ll categorize them as an outdoor enthusiast or a potential camping and travel customer.
In addition to AI and machine learning, another technological advancement gaining traction in the eCommerce industry is the use of Enterprise Resource Planning (ERP) systems. By using ERP in ecommerce, businesses can integrate various functions such as inventory management, customer relationship management, and financial operations into a single, streamlined system. This integration not only enhances operational efficiency but also provides valuable insights for better decision-making, ensuring a more cohesive and responsive eCommerce strategy.
Based on this segmentation, retailers can then create targeted marketing campaigns that showcase camping equipment, travel accessories, and outdoor apparel, enhancing customer engagement and improving conversion rates.
In addition to personalized marketing campaigns, eCommerce localization plays a crucial role in attracting customers from different regions.
When creating a unique and engaging online store, partnering with a Shopify theme development agency can make all the difference.
By adapting the website’s language, currency, and cultural nuances to specific target markets, businesses can provide a more localized and tailored shopping experience.
For those looking to elevate their online store’s performance and customer experience, partnering with a reputable B2B ecommerce development agency can be a game-changer.
AI algorithms can also analyze data from interested users and provide insights into the effectiveness of your eCommerce localization efforts.
On top of that, by utilizing machine learning techniques, retailers can forecast demand and optimize their stocks to adapt to customer needs based on real time data and trends. This can help them allocate their resources efficiently and minimize waste, ultimately leading to cost savings and improved profitability.
The rise of smartphones has propelled mobile commerce to new heights. And, according to Statista, in 2028, we’ll witness a new peak, with the number of mobile users reaching 910.3 million. Surely enough, to win the championship in the eCommerce marketplace, businesses need to capitalize on this trend.
What we’re going to see a lot through this year and beyond is the adoption of PWAs, app-like experiences through websites. The benefits of these apps are numerous, but one of the most important of them is that they can be comfortably assessed by users on the go on any device, whether they have a wifi connection or not.
Other benefits that PWAs bring to the table are:
According to AppInstitute, PWA sessions are 78.25% longer than websites or apps, meaning people are more likely to be engaged and make a purchase.
Similarly to apps, PWAs enable marketers to send push notifications to promote their products, special offers, or discounts, all without the need to resort to the old-school method of email blasts.
Another important benefit of PWAs is their seo-friendliness, making it easy for customers to find whatever they need.
The seamless experience that PWAs offer ultimately results in increased conversion rates and revenue growth.
Affordable solution. Finally, since these apps are built on reusable codes, they don’t take as nearly as much time as building a native app, making them a cost-effective solution.
As you can see, the future is behind PWAs, and businesses that want to thrive in the fast-evolving commerce industry should take advantage of them.
One of the most exciting trends in eCommerce is the integration of augmented reality (AR) and virtual reality (VR) technologies. Some big players, including eBay, Amazon, and IKEA, already invest in these technologies to provide their users with an enhanced shopping experience. And many other e-tailers are looking to embrace this innovation.
A remarkable advantage of VR and AR technologies is that they allow consumers to immerse themselves in a real environment where they can see products as if they were in a store, and even try them on virtually, if it’s, for example, fashion retail.
However, they are applicable to a much wider range of industries than just fashion. From buying furniture to renovating a home, cars, and even tourism, VR and AR are changing the way consumers make purchasing decisions.
As we look into the future, we can see more companies using AR and VR to enhance product visualization, improve customer engagement, and create memorable shopping experiences, which may leave those who don’t start using them out of the game.
Here’s an interesting TED Talk talking about how AR and VR will shape our future:
Voice-activated virtual assistants, such as Amazon Alexa and Google Assistant, have gained significant popularity in recent years. The integration of voice commerce capabilities allows consumers to make purchases, reorder products, and access personalized recommendations using simple voice commands.
This trend is further amplified by the widespread adoption of smart speakers. As consumers embrace voice search, businesses need to optimize their eCommerce platforms to ensure their products and services are easily discoverable through voice queries. This is important not only from the point of convenience but also for entering new markets.
Besides voice-enabled shopping, we expect to witness the rise of voice-controlled transactions that will further simplify the purchasing process for consumers. A study by Juniper Research predicted that the value of voice-enabled transactions would be over $19 billion in 2023, rising by up to 320% compared to 2021, when this number was only $4.6 billion.
As of today, voice-enabled payments are mostly used for low-value transactions, but as more people begin to recognize their benefits and convenience, and all potential complications are eliminated, this trend will be the next big thing.
Curious about how Amazon’s Alexa, Apple’s Siri and Google stack up upon one another? Check out this detailed breakdown!
Cryptocurrencies have been making waves in the financial world. Their impact on eCommerce is also becoming increasingly evident. Crypto money offers benefits such as:
Moreover, blockchain technology, the underlying technology of crypto, provides a decentralized and transparent system for recording transactions, making integration of crypto payment options beneficial for both vendors and their customers.
Today, there are already an increasing number of eCommerce companies that accept digital money, including such names as PayPal, Starbucks, Costa Coffee, Clarks, Boohoo, Rakuten, Shopify, and others. And as the popularity of crypto money continues to grow we can’t see any slowdown in this trend.
If you’ve got 15 minutes to spare, here’s a video essay by Bloomberg on how blockchain can revolutionize the global trade:
In the world of digital marketing, programmatic advertising has revolutionized the ways brands reach their target audience. Programmatic advertising uses AI and algorithms to automate the buying and selling of ad inventory in real time. This technology allows businesses to deliver highly targeted and personalized ads, maximizing the efficiency of their marketing campaigns.
In the eCommerce market, programming advertising plays a crucial role in driving traffic to websites, ultimately increasing conversions and improving ROI. It enables retailers to optimize their ad spending by analyzing data and adjusting their campaigns in real time, ensuring that ads are shown to the right people at the right time.
The beauty of programmatic advertising is that it also allows companies to choose on what terms they want to work, giving them greater control and flexibility in their advertising strategies. Companies can define their KPIs and set specific goals for the campaigns, such as maximizing conversions, increasing brand awareness, or driving website traffic.
Another trend that has emerged in recent years is sustainability. Consumers are actively seeking out eco-friendly and socially responsible products, and to meet this growing demand, online retailers must implement sustainable practices across all of their supply chains, from sourcing materials to packaging and shipping.
Incorporating eco-friendly certifications and clearly communicating their commitment to sustainability can help build trust and attract conscious consumers. Ethical consumerism goes hand in hand with sustainability, as consumers increasingly prioritize brands that share the same values.
Transparency in the supply chain, fair trade practices, and supporting social causes can all contribute to creating an ethical brand image in the eCommerce market.
Social media platforms are no longer just communication tools as they used to be a few years ago. Today they’ve become proper shopping destinations where brands can showcase their products directly on platforms like Facebook, Instagram, and Pinterest.
This seamless shopping experience within social media environments enhances convenience for consumers, leading to increased conversion rates.
Additionally, influence marketing has emerged as a powerful tool in eCommerce. An increasing number of companies are partnering with influencers to promote their products and services and drive sales through relatable content. As a result of this collaboration, businesses can tap into niche markets and expand their reach to targeted audiences.
The digital world has made it easier than ever for businesses to expand their reach beyond national borders. Cross-border eCommerce presents significant growth opportunities, allowing businesses to access new markets and a wider customer base.
However, entering international markets requires careful planning and localization strategies. Adapting to local cultures, languages, and preferences is crucial to succeed in global eCommerce. Overcoming challenges such as logistics, customs regulations, and payment methods are vital considerations when venturing into cross-border eCommerce.
Building strong partnerships with local distributors or utilizing third-party logistics providers (i.e., a 3PL service or courier service) can streamline operations and ensure smooth delivery to customers worldwide.
As the recent Wyzowl report reveals, 69% of customers find video tutorials and guides helpful when making a purchasing decision. People rely on explainer videos, demos, and video testimonials to decide if the product has the right features to cater to their specific needs and is worth spending money on.
In this respect, virtual consultations can go a step further by providing customers with the support they need on their shopping journey. From giving personalized recommendations to answering questions 27/4 to pricing briefings, they can do it all and then some more.
As we embark on the future of eCommerce, staying abreast of the latest trends is essential for businesses aiming to thrive in the digital marketplace. By embracing these trends and adapting to evolving consumer expectations, businesses can position themselves for success in the ever-evolving world of eCommerce and capitalize on the numerous opportunities that lie ahead.
