Quality Score vs. Click Through Rate (CTR)
Let’s face facts; when it comes to most companies you know, their landing pages have you and other potential viewers like Matt Damon in The Martian. Stranded, directionless, and hoping help comes quickly. And if that’s the case, you can bet that many companies’ ads and keyword campaigns are reflective of the state of their landing page, […]
The Difference Between YouTube Keywords vs Google Keywords
YouTube keywords and Google keywords – what exactly makes them different? Google happens to own the two biggest search engines in the world: Google and Youtube. Google has 4.3 billion global users, which accounts for 92.24% of the market share. As of April 2023, YouTube boasts an extensive user base of over 2.527 billion individuals […]
How GDPR Will Impact Your Programmatic Process
GDPR – An Overview: Every few years, the ad tech landscape experiences a level of disruption from technological innovation or policy changes. Editor’s Note: The general data protection regulation (GDPR) has been years in the making and will transform the relationship between publishers and advertisers within the ad tech space. It’s coming into force on May […]
Bridging The Gap: Generational Advertising
Generational Advertising: Depending on your generation, your marketing strategy will vary greatly. Between the content itself, graphics, formatting and accessibility—the initiatives must be tailored towards each generation (depending on your target market) to maximize traffic, lower bounce rates and increase the success of campaigns. Hello ladies. Look at your man. Now back to me. Back […]