Programmatic 101

One stop shop for
programmatic knowledge.

Looking to learn more about programmatic advertising? You’re in the right place!

This is our collection of articles on all things programmatic.

What is Programmatic Advertising?

How Does Programmatic Advertising Work?

Pros & Cons of Programmatic Ad Buying

Disadvantages of Programmatic Ads & How to Avoid Them

Demand Side Platforms vs. Supply Side Platforms

Programmatic Guaranteed vs. Preferred Deals

Programmatic Direct vs. Real Time Bidding

What is Programmatic Display Advertising?

What is Programmatic Video Advertising?

Programmatic Digital Advertising FAQs